Your eCommerce Site Can Benefit from APIs
Application program interfaces can help improve your eCommerce site and processes
Application programming interfaces (APIs) are a way to let applications and programs interact with each other. APIs can be used to help connect various applications to one another. They can also be used to display resources and information from different sources on your eCommerce website as well as perform certain actions. APIs can greatly enhance your customers’ experience in addition to your eCommerce website’s look and performance.
Never underestimate the power of word of mouth. Social media sites including Facebook, Twitter, Youtube, and Google Plus all have APIs that you can integrate with your eCommerce site. Comments, likes, tweets or reviews about your company or product could be made to be displayed on your eCommerce website or product page. Potential customers will use this social proof as a factor in their buying decisions.
Using APIs to Reach Mobile Devices
More and more people are using their mobile phones and tablets to purchase goods online. If your site isn’t mobile friendly, you could be losing potential customers. Luckily there is a wide range of APIs that can enable your website to be easily seen and purchased from on a mobile device. Mobile express checkout APIs, which enable simple checkout procedures for mobile users, are just one example of APIs specifically geared to helping eCommerce sites sell on mobile devices.
APIs for Internal Site Search
Internal site search can be a valuable resource especially for your customers who know what they want and don’t want to spend extra time browsing your site looking for it. There are various site search APIs that can be integrated with your eCommerce website to help customers search for a specific item easily.
Payment APIs are available from various sources including Amazon and PayPal. These APIs can help you handle your payment processes. Invoicing, billing, credit card processing and even refunds can be handled by APIs geared towards helping with payment processing.
Fraud Detection APIs
There are few things worse than being scammed while losing inventory and money. Thankfully there are APIs that can help detect possible fraud and prevent those questionable transactions from going through. Anti-fraud APIs give you peace of mind while saving you time and money.
Various shipping services have APIs that you can add to your website to make shipping easier for everyone involved. You can choose to add APIs that will help automate your shipping processes, including address verification, printing the shipping label and sending a tracking number to you and your customer. APIs can help your products get from your warehouse to your customer’s doorstep with ease.
Clarity Can Help
For almost a decade, Clarity has been helping clients improve their eCommerce sites with APIs. Our team is skilled at integrating the right APIs to help your eCommerce business thrive. To find out more about using APIs and which ones we think can best help your company, call or click or contact us today!