Using CRM to Manage eCommerce Website, Microsoft CRM Benefits for e-Commerce, Clarity


CRM Integration for Managing eCommerce Sales

Clarity B2B eCommerce customizable templates

With any established or growing company, it's critical to find a thorough and organized solution for tracking and viewing sales. With issues like the potential for repeat business, and simply just the fact that you want to have accurate information on your various potential customers available for sales personnel, it is easy to see why it's vital to have some way to manage your customer relations and to manage your sales.

Having an eCommerce website alone isn't usually enough. It is important to make sure that you have the proper CRM, or customer relationship management, system or tools in place for your business. This system will make all the difference in closing potential deals, tracking repeat business, messaging your customer base, and much more.  At Clarity Ventures, our eCommerce team strongly desires for our client's businesses to succeed, and that's why we want to educate them on the many benefits that can come from implementing a valuable CRM system, something we refer to in-house as Enterprise eCommerce Solutions.

CRM Integration is Important for eCommerce Websites

One of the many ways that I growing business can benefit from economies of scale is to automate as much of the manual work done as possible.  This is one of the many benefits of using a reliable CRM system for your business. A CRM system will make it possible to automate many of the mundane functions that you would normally need to pay others to do, from sending invoices and receipts to developing call lists for sales personnel. A quality CRM system will help in many ways to manage sales, payments, and customer service for your business. Adding a system for your eCommerce website could be one of the best things you do for you company to help increase sales and lower costs.

The Big Picture for Your eCommerce Website

Adding a CRM system for your eCommerce website could be one of the best things you do for you company to help increase sales and lower costs

You will have a much better idea of your customer's behavior and buying choices when you have a CRM system implemented along with your eCommerce site. It will enable you and your team to learn buying habits and manage sales easily, and in turn make it easier for you to notice trends. You can then use these trends to your advantage when you are offering sales, bundles, and promotions. You will be able to monitor sales through the entire process as well, and you can see if and when people decide not to buy.   You will be able to better track the efforts of your sales team, enabling you to provide better guidance and feedback for them to improve their success with selling your products or services.  You and your team can then use the knowledge gained from the CRM system to provide insight into ways you can change your site and make it friendlier to your customers.

Many eCommerce Website Benefits with CRM

You will find a host of other benefits when you add CRM to your site.  CRM can successfully help you manage areas of your business outside of sales, such as automation of your hiring process or tracking paid-time-off for your employees.  On the sales side alone, your business will be able to automate transactions to cut processing costs, keep track of leads, and improve your customer's experience with your company so they keep coming back for more. At Clarity eCommerce, we are committed to ensuring that you have the best site possible, and that includes the addition of a quality CRM system.

No matter the size of your business, our eCommerce consultants will find the best solutions to make your site the best it can be. With CRM, you can take your company to a new level.

Find out more about Clarity E-commerceSee our Enterprise E-commerce Portfolio