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ECommerce CRM Integration: Why Merging Systems Just Makes Sense

Updated April 19, 2024

Earn More Revenue from eCommerce with a CRM Integration

Customer relationship management software helps customer support teams organize customer data.

If we take a look at the CRM business systems integration climate, only 16% of enterprise eCommerce companies have elected for a full integration! This leaves enormous room for early adapters to integrate their CRM systems with their eCommerce store catalogs and gain a serious competitive advantage.

CRM eCommerce and Automated Lead Management

Automated lead management, also known as marketing automation, can have enormous benefits for eCommerce websites and their parent enterprise organizations. Instead of taking of our word for it, we'll let the data do the talking about the top lead management software.

  • Enterprise eCommerce businesses utilizing a lead nurturing system had an average 50% increase in sales-ready leads
  • According to Industry Benchmarks, a combination of lead nurturing and automation through CRM eCommerce integration gets 451% more qualified leads than companies who do not use these strategies
  • Companies with eCommerce CRM integrations generate their qualified leads at a 33% lower cost
  • Leads nurtured using marketing automation strategies make purchases 47% larger than those that are non-nurtured.
  • eCommerce organizations implementing a marketing automation strategy see an average revenue increase of 25%

Why does eCommerce CRM integration work so well? Integration allows your eCommerce website to truly drill down into data and understand customers. This understanding gives your eCommerce website the opportunity to provide a more enjoyable experience. Furthermore, your website will create a highly optimized sales funnel based on these insights.

CRM eCommerce integration also gives a profile to website visitors so they are no longer anonymous. This allows you to track their behavior and experience over time for re-marketing opportunities.

Simply put, you can constantly engage eCommerce website visitors until they become sales-ready and then streamline your engagement process based on these insights to shorten the sales cycle.

eCommerce CRM Integrations Increase Employee Productivity

CRM integration can also pay huge dividends in the realm of business process efficiency and employee productivity. On average, 78% of all BPM projects delivered a rate of return greater than 15%, with some reaching up to 360% internally. Furthermore, 71% of time and resources in enterprise businesses is wasted on defining and planning business processes!

A CRM eCommerce integration can help solve both of these common issues. An eCommerce website integration with CRM systems eliminates the need for employees to perform redundant tasks such as data entry, simplifies necessary but time-consuming analysis, and automates many processes for greater efficiency and less human error.

CRM-eCommerce Integrations = More Data = Better Business Intelligence

Successful eCommerce business intelligence strategies include systems integrations. In fact, enterprise eCommerce companies experienced 69% more revenue per employee and a 20% reduction in BI expenditures with well-established business intelligence for eCommerce strategy through CRM eCommerce integration.

The ability to learn from and cater to the needs of website visitors and existing online customers is pivotal in the cut-throat world of eCommerce. Without CRM-eCommerce integration, your online business will suffer from highly intelligent competitive customer poaching.

CRM Integration Is a Must-Have for Enterprise eCommerce Businesses

A CRM system can organize customer data for an eCommerce business.

Enterprise eCommerce websites hold important data like buried treasure. This treasure trove of data is only accessible and efficiently used through a comprehensive and customized eCommerce integration with CRM systems.

ECommerce is a lightning-paced competitive environment, and enterprise eCommerce websites need real-time data and productivity gains (usually cited at around 20% on average) in order to stay ahead of the curve. The "wait for an event and react" approach is fast becoming rendered obsolete by predictive contingencies made available through systems integration.

If you think an eCommerce systems integration project is a gamble, it's time to rethink your odds and the consequences of reacting too late.

Clarity Can Help

Clarity can integrate any CRM with any of your business systems. Visit our pricing page or click below for a free demo. We're happy to help!

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ECommerce CRM integration is the seamless connection between an online retail platform and a Customer Relationship Management (CRM) system. It enables these crucial business tools to work together harmoniously, facilitating the exchange of vital information and automating various processes.

ECommerce CRM software integration empowers businesses to centralize customer data, purchase history, and interactions, providing a unified view of customer relationships. With synchronized systems, businesses can personalize marketing efforts, automate sales processes, and enhance customer service for sales and marketing teams. It also ensures accurate inventory management, preventing over-selling and improving overall operational efficiency.

ECommerce and CRM Systems integration revolutionize how businesses manage customer interactions, leading to higher customer satisfaction, increased sales, and improved overall performance. Get in touch to learn what the best eCommerce CRM implementation can do for your eCommerce business.


ECommerce and CRM integration is of paramount importance since it bridges the gap between online retail and customer relationship management, yielding numerous benefits for businesses.

First, it empowers organizations to create a holistic view of each customer by consolidating data from various touchpoints, enabling personalized marketing, sales, and support. This, in turn, enhances customer satisfaction and loyalty.

Integration automates processes such as order tracking, inventory management, and marketing campaigns, reducing manual effort and errors. It facilitates real-time data sharing between systems, ensuring accurate product availability information, preventing overselling, and optimizing stock levels.

ECommerce and CRM integration unlocks insights into customer behavior and preferences, allowing businesses to target their audience with precision and tailor their offerings accordingly, resulting in higher conversion rates and increased revenue.


ECommerce and CRM integration offer a range of pivotal advantages that can transform business operations and customer interactions. Here are the key benefits:

  1. Customer Segmentation: Integrated commerce software allows businesses to categorize customers based on behavior, preferences, and purchase history. This facilitates targeted marketing efforts and personalized communication for sales reps and marketing teams.

  2. Order Tracking and History: Customers can easily track their orders with CRM software, and businesses gain access to comprehensive order histories. This transparency builds trust and enhances the customer experience.

  3. Marketing Automation: Integration enables automated marketing campaigns triggered by specific customer behaviors. This, when combined with analyzed customer data, leads to higher conversion rates for sales reps and a more efficient use of marketing resources.

  4. Inventory Management: Real-time synchronization of inventory levels with an eCommerce CRM system prevents overselling and ensures accurate product availability information.

  5. Personalized Customer Service: With access to complete customer profiles, support teams can provide tailored assistance promptly, leading to improved customer satisfaction.

  6. Data-Driven Insights: Integrated systems offer valuable data on customer behavior and preferences, informing strategic decision-making for marketing, sales, and product development.

  7. Increased Efficiency: Automation of processes like customer data entry and order processing reduces manual effort, allowing teams to focus on higher-value tasks.

  8. Improved ROI: ECommerce CRM software can handle targeted marketing, streamlined operations, and enhanced customer service and lead to an improved return on investment for marketing efforts.

  9. Competitive Advantage: Integrated businesses are better equipped to respond quickly to market changes and provide a seamless customer experience, giving them a competitive edge.

  10. Scalability: As businesses grow, integrated systems can easily adapt to accommodate increased data and transaction volumes, ensuring continued efficiency and accuracy.

ECommerce and CRM integration ultimately leads to a more cohesive and efficient business operation, delivering enhanced customer satisfaction and driving revenue growth.


Common eCommerce platforms like Shopify, WooCommerce, Magento, BigCommerce, and Salesforce Commerce Cloud are frequently compatible for integration with various CRM systems.

Popular CRM systems such as Salesforce, HubSpot, Zoho CRM, Microsoft Dynamics 365, and SugarCRM often have well-established integration capabilities. The compatibility largely depends on the specific versions and the availability of integration tools or APIs provided by these platforms and systems.

It's advisable to consult with integration experts or refer to the respective platforms' documentation for the most up-to-date information on compatible integrations.


Yes, when implemented correctly, eCommerce and CRM integration can be highly secure. It's imperative to follow best practices for data protection, encryption, and authentication to ensure the security of customer information and transactions.

This includes using secure communication protocols (such as HTTPS), employing robust user authentication methods, and regularly updating and patching software to address any potential vulnerabilities.

Businesses should also monitor and audit access to sensitive information, restricting it only to authorized personnel. It's also recommended to work with reputable integration specialists or service providers who have a proven track record in implementing secure integrations. Regular security assessments and compliance with industry standards further bolster the security of the integrated systems.

A well-planned and executed integration, combined with vigilant security measures, can provide a high level of protection for both customer data and business operations.


Yes, eCommerce and CRM integration can often be customized to align with specific business requirements. This customization allows businesses to tailor the integration to suit their unique processes, workflows, and goals.

Customizations may include personalized data mapping, automation of specific tasks, and the addition of features or functionalities that cater to specific business needs. Experienced integration specialists or developers can work closely with businesses to understand their specific requirements and implement customizations accordingly.

This level of flexibility ensures that the integration serves as a seamless extension of the business operations, maximizing its efficiency and effectiveness.

However, it's important to carefully plan and document any customizations to ensure they are properly maintained and supported over time. Additionally, businesses should consider factors like scalability and future updates when implementing customizations to ensure long-term success.

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Autumn Spriggle is a Content Writer at Clarity Ventures with experience in research and content design. She stays up to date with the latest trends in the eCommerce and software development industries so she can write content to help people like you realize the full potential for their business.

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