eCommerce and CRM systems Integrations, e-commerce CRM integration
Earn More Revenue from eCommerce with a CRM Integration
The market for eCommerce CRM software is expected to reach almost $24 billion in 2014, an increase of a third since 2012. On-demand, or Software as a Service (SaaS), CRM deployments will account for 50% of total CRM software sales by 2015.
If we take a look at the CRM business systems integration climate
, only 16% of enterprise eCommerce companies have elected for a full integration! This leave enormous room for early adapters to integrate their CRM systems with their eCommerce store catalogs
and gain a serious competitive advantage.
CRM, eCommerce and Automated Lead Management
Automated lead management, also known as marketing automation
, can have enormous benefits for eCommerce websites and their parent enterprise organizations. Instead of taking of our word for it, we'll let the data do the talking:
- Enterprise eCommerce businesses utilizing a lead nurturing system had an average 50% increase sales ready leads
- According to Industry Benchmarks, a combination of lead nurturing and automation through CRM eCommerce integration get 451% more qualified leads than companies who do not use these strategies
- Companies with eCommerce CRM integrations generate their qualified leads at 33% lower cost
- Leads nurtured using marketing automation strategies make purchases 47% larger than those that are non-nurtured.
- eCommerce organizations implementing a marketing automation strategy see an average revenue increase of 25%
Why does eCommerce CRM integration work so well? Integration allows your eCommerce website to truly drill down into data and understand customers. This understanding gives your eCommerce website the opportunity to provide a more enjoyable experience. Furthermore, your website will create a highly optimized sales funnel based on these insights.
Additionally, CRM eCommerce integration gives a profile to website visitors so they are no longer anonymous. This allows you to track their behavior and experience over time for re-marketing opportunities.
Simply put, you can constantly engage eCommerce website visitors until they become sales ready and then streamline your engagement process based on these insights to shorten the sales cycle.
eCommerce CRM Integrations Increase Employee Productivity
CRM integration can also pay huge dividends in the realm of business process efficiency and employee productivity. On average, 78% of all BPM projects delivered a rate of return greater than 15%, with some reaching up to 360% internally. Furthermore, 71% of time and resources in enterprise businesses is wasted on defining and planning business processes!
A CRM eCommerce integration can help solve both of these common issues. An eCommerce website integration with CRM systems eliminates the need for employees to perform redundant tasks such as data entry, simplifies necessary but time consuming analysis, and automates many processes for greater efficiency and less human error.
CRM-eCommerce Integrations = More Data = Better Business Intelligence
Successful business intelligence strategies include systems integrations. In fact, enterprise eCommerce companies experienced 69% more revenue per employee and a 20% reduction in BI expenditures with a well established business intelligence strategy through CRM eCommerce integration.
The ability to learn from and cater to the needs of website visitors and existing online customers is pivotal in the cut-throat world of eCommerce. Without CRM-eCommerce integration, your online business will suffer from highly intelligent competitive customer poaching.
CRM Integration is a Must Have for Enterprise eCommerce Businesses
Enterprise eCommerce websites hold important data like buried treasure. This treasure trove of data is only accessible and efficiently used through a comprehesive and customized eCommerce integration with CRM systems.
eCommerce is a lightning paced competitive environment, and enterprise eCommerce websites need the real-time data and productivity gains (usually cited at around 20% on average) in order to stay ahead of the curve. The "wait for an event and react" approach is fast becoming rendered obsolete by predictive contingencies made available through systems integration. If you think a eCommerce systems integration project is a gamble, it's time to rethink your odds and the consequences of reacting too late.