"Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads...[who] make purchases 47% larger than those that are non-nurtured."
Marketing automation is rapidly expanding rapidly, with a 50% increase in market adaptation by 2015. Why is the field of marketing automation seeing such jaw-dropping growth? The answer is simple: better results at a lower cost. Enterprise companies utilizing lead nurturing automation strategies "generate 50% more sales ready leads at 33% lower cost." Organizations who have implemented strategies for automating their marketing see an average revenue increase of 25%.

There are a variety of ways to begin automating portions or all of your marketing process, including everything from third party software to a complete line of business software integration. This article seeks to give a comprehensive database of marketing automation information, resources and expert advice form around the web that will help guide you on your mission to increase sales and marketing efficiency.


Get Marketing Automation Experts to Work for You... for Free


marketing automation and systems integration for enterprise business thought leaders to follow on twitter | ClarityMashable made invaluable list of experts to follow on Twitter who churn out industry leading thought, news and articles in various fields of marketing automation. These market mavens give priceless resources for fields such as B2B content, email marketing, SEO, social media, strategy, sales, and more.


Should Your Company Automate Marketing?


how to tell if marketing automation or systems integration is right for business | ClarityIs the pursuit of marketing automation right for your business? In this article, Rick Burnes at Hubspot goes into detail whether marketing automation is right for you, and how you can get the most out of it.


How to Understand What Your Customers Really Want


advanced analytics and marketing automation integration with enterprise line of business softwareLearn everything you need to know about your customer and your website in order to close a deal. This article from Clarity explains some of the amazing things that can be measured with advanced analytics, the companies that provide such software, and how to integrate all this advanced information into your LOB applications for a robust, custom marketing automation solution.


Buying Marketing Automation Software: What You Need to Know


pros and cons of marketing automation and LOB software integration CRM buyers guide | ClarityWant to know the pros and cons of marketing automation? This buyers guide to marketing automation from Search Engine Land details the positives and negatives of marketing automation as well as what to look for when shopping around for a solution.



Sources and Suggested Readings

  • Wanting to discover how you can improve your marketing automation strategy? Long time marketing technology analyst and consultant David Raab’s blog goes into depth on how you can do just that.
  • Companies that automate lead management see a 10% or greater increase in revenue in 6-9 months, personalized emails improve click-through rates by 14% and conversion rates by 10%, 15% savings on creative production with marketing automation, and more! Corey Eridon from Hubspot blogs about 25 jaw dropping statistics for marketing automation. Click here to read more.
  • Now you can predict your customers’ future behavior, a major new trend in marketing automation strategies. Cooldata is an Israeli company that just left beta. This platform is e

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