Vertical Industry Portal Integration, What is Vertical Industry Portal, Fully Integrated Vertical Portals Austin - Clarity Ventures



vertical portal integration

If you operate a vertical industry portal B2B eCommerce website, there are particular eCommerce integration considerations for you. Read on for an overview.

What is a Vertical Industry Portal?

A vertical industry portal, or infomediary portal, provides a gateway to a wealth of information related to a particular niche or industry. Examples include health care, insurance, car manufacturing, or agriculture and food manufacturing. The name “vertical industry” arose as the antithesis to “horizontal industry,” which produces a wide range of goods and services. B2B vertical portals face a particular challenge in that they need to make sure they provide valuable information and serve as a compelling enough resource for stakeholders to invest in them.

Fully Integrated Vertical Portals

The key factor to a B2B vertical portal’s success is its ability to become an integral community and a crucial part of the industry they support.

The key factor to a B2B vertical portal’s success is its ability to become an integral community and a crucial part of the industry they support. They must also provide businesses of every size with compelling financial reasons to participate. To drive success, a fully integrated vertical portal will contain the following: integrated logins where users can visit forums and participate in user groups; dynamically updated industry news and information, including market research; the capacity to work directly from and with corporate applications; a means of facilitating streamlined communication between users; and possibly even the ability to buy and sell related services or business objects.

Vertical Portal Integration with Internal Systems

Integration must be tight between internal corporate systems and vertical portals, and in an ideal environment, as little third-party software should be used as possible. For example, a vertical portal that is directly integrated to a company ERP system will be able to dynamically reflect in the internal system all business-related activity. To truly be a resource worth paying for, the vertical portal will manage users and information as quickly as possible. Contact a Clarity representative to learn more about vertical portal integration.



Find out more about Clarity VenturesSee our Enterprise Web Portfolio