Invest in Your eCommerce Platform Development to Save Later
Investing in your eCommerce platform pays off big in the future
There is an old adage that says you get what you pay for. This saying is true for many things, including eCommerce platforms. While the price of some cheap, off-the-shelf eCommerce platforms may seem appealing, it is vital to dig a little deeper so see what they are actually able to offer. You will usually find that those eCommerce platforms are cheap for a reason: they are not built to fit your business and are unable to grow with you. Oftentimes, few features are included and the technology that they are built may be outdated and obsolete. Using a cheap eCommerce platform may save your business money now but it could be very costly in the future if you have to "rip and replace" when you outgrow it. Investing in a customized eCommerce platform built to scale up as you do will help you business save valuable time and resources in the future.
More and Better Features
One of the perks of spending more on your eCommerce platform is better and more advanced features are included. Lower priced eCommerce options usually don’t include extensive integration capabilities, analytics and business intelligence, customization abilities, and the power to scale. If you want these kind of features, which are becoming essential for today’s online enterprise businesses, you need to invest more when selecting your platform.
Greater Integration Capabilities
Some budget eCommerce platforms do offer some integration capabilities, however, don’t let the simple mention of integration fool you. Cheaper platforms may only be able to integrate with specific programs. Their integrations may not be bi-directional, leaving your data out of date in some systems, and without a customized set up you may not have easy access to the data that is updating correctly. Spending a little more on your platform may mean that you can get all the integration capabilities that you need. You will be able to integrate with all of your software that you already use and be sure that they information is being shared right every time.
Another space where budget eCommerce platforms lack is the ability to scale. Some platforms are built to only handle a small number of concurrent users. Once the platform reaches its limit, it can freeze up and crash. More developed eCommerce platforms were built to be able to handle a large number of users, pages, and products. When your site starts getting more traffic, the platform is able to scale up without any bugs or issues.
When you spend a minimal amount of money on an eCommerce platform from a company, you can expect a minimal amount of support when you need it. And chances are, with a budget eCommerce platform, you will end up needing more support. However, when you spend more to develop and customize your eCommerce platform, developers will be there to help you learn how to use it. When you need support, there will be real people there to answer the phone and address your questions and issues.
Investing in Your Business’s Future
Spending a little more on your eCommerce platform and its development isn’t just an investment in your eCommerce platform but your business as well. The cost of hiring an employee for a year to handle your eCommerce platform can actually result in profits going up and costs going down. A well supported and robust eCommerce platform can help improve efficiency, saving your company and business valuable time, resources and money.
Clarity Can Help
At Clarity, we understand the importance of having a functional and robust eCommerce platform. We also understand the needs and budget restrictions that our clients face which is why we created our own eCommerce platform, Clarity eCommerce. Competitively priced and full of advanced features and integration capabilities, Clarity eCommerce can be customized to fit your company’s eCommerce needs. To find out more about Clarity eCommerce or how our team of experts can help you choose the right platform for your business, call or click to contact us today!