What’s in a domain name? You might think that developing a web presence is a simple matter of registering a domain name and building a website. However, there’s a bit more that goes into it. One of the most important things is ensuring that you’ve got the domain name that’s going to strengthen your Google SEO ranking. Without an evocative, recognizable, branded domain, you’ll be ignored in the online world. We here at Clarity Ventures can help ensure that you get the right domain name and more.

eCommerce Website Success Is All about the Branding

Some so-called experts in the field would have you believe that there’s no inherent value in a name, that a name is nothing more than a series of sounds strung together. That’s inherently wrong. Your business name has immense value and for your eCommerce website to be successful, you have to leverage that value. That starts with choosing the right domain name, as well as the right platform. We recommend DNN for eCommerce as your platform
, since it’s the world’s most powerful and secure open-source .NET solution. We also recommend you put some thought into that domain name.

Recognizable eCommerce Domain Name

You cannot afford to give your eCommerce website a generic domain name or you risk being left behind by your competitors.

What evokes your business in the minds of your customers? Is it your product? That’s possible, but even the thought of your product line will bring up your company name. If you don’t have that recognition associated with your domain name, your customers will never find you online. You cannot afford to give your B2B eCommerce website a generic domain name or you risk being left behind by your competitors. For instance, if you sold custom handbags, then “handbag.com” might seem a reasonable domain. You’d be mistaken. While it does evoke your offerings, it does nothing to make you stand out and cement your identity in the minds of web surfers.

Austin eCommerce Designer Solutions

Choose a domain name that truly evokes your business identity.

Of course, it’s not quite so simple to choose a domain name that truly evokes your business identity, yet is short enough to be easily remembered by Internet users. It’s highly recommended that you work with a professional designer to ensure maximum recognition in the online environment.

Choosing the right domain name for your e-Commerce project can be more than difficult, particularly if you find that a cyber-squatter has already purloined your brand name and is holding it ransom. This is where our expert designers and online development planners come into play. With the help of our seasoned experts, you can avoid the problems inherent with generic domain names and reap the benefits that come with instant online recognition and branding.

If you have any questions about eCommerce development or Search Engine Optimization, please contact us today!

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