Black Hat, Gray Hat, White Hat?
SEO Best Practices Compliance
We also understand that while it's key for the marketing team to be in sync with SEO efforts, it's also crucial that other departments are aware and on board with your website's optimization. That said, it's not always easy to get executive management, sales, IT, and other departments on the same page when it comes to optimization for SEO. Black hat, White Hat or Gray Hat? What are they and what do they mean to you, your investment and Google rankings? You must first understand that none of them are "bad," but they certainly have their place and time. Clarity focuses on only White SEO. That means that we don't try to exploit holes in the Google algorithm. We don't try to capitalize on limitations that Google will soon fix, hoping for short wins. Some companies make a lot of money doing just that. We're in the business of making sure that every dollar spent on SEO, adds to the previous efforts and that we never put a client's website rankings at risk of a penalty with the search engines. That's white hat SEO. That's why at Clarity we strive to provide you with the best resources available to continue your SEO marketing plan while involving all relevant parties.
If you're ready to increase both your rankings and your customer base with the help of professional SEO services, contact Clarity today.