Customer-specific Pricing

Improve conversion rates, increase sales and close more deals
Multi-tiered Pricing Capabilities

What is Customer Specific Pricing?

The ability to offer customized price sheets to customers segmented into varying groupings can be a powerful sales and marketing tool for enterprise eCommerce websites. We often hear this referred to multi-tiered pricing, where a tier is a type of account, like resellers, wholesalers, etc. Clarity's eCommerce platform offers unlimited prospect segmentation for different pricing levels based on industry, location, referral source, individual profiles and more! For those of you with crazy custom pricing tables in your ERP, we integrate and pull those too! Additionally, you can reward customers who refer new business to you, offer discounts based on quantity of purchase, offer unique credit limits, and specialized terms.

Most Cost-Effective Customer Acquisitions

Incentivize Business Referrals

For many businesses, referrals are one of the most lucrative sources of new customers. A custom client grouping with exclusive discounts can be a powerful way to leverage your current customers to acquire new prospects.

Furthermore, these types of prospects begin a relationship with your enterprise eCommerce website with an inherent degree of trust. Clarity's customizable eCommerce solution allows you to easily integrate these types of referral strategies into your customer acquisition strategies.

Group Pricing Levels and Categories

Increase eCommerce Sales

The bulwark of effective advertising strategy is based on market segmentation that allows you to custom tailor messages for specific groups. eCommerce platforms with custom groupings allow your organization to populate your offers and pricing schemes based on target audiences in order to improve sales and conversion rates.

Additionally, your online business can test the effectiveness of various advertisements and offers by splitting consumers into two groups and testing your base offer against a litany of variable offers to see which works best. We all remember Block Buster? Every business executive will tell you what killed Block Buster was a lack of continuous innovation. The act of stopping or attempting to improve upon what's already working. Don't get caught up feeling complacent and thinking that you don't have to continuously find new ways to do business. You may have been doing business the same way for 100 years, but the millennial buyers of tomorrow all grew up on technology and are changing the game for every business as we speak.

Personalization is the Key to Loyalty

Close Deals with Individualized Customer Profiles

Customer specific eCommerce website pricing is a solid way to give your sales team the boost they need to close deals. Custom solutions like Clarity eCommerce have this capability out of the box and has been proven for 15 years to help increase conversions. Everyone wants to think they're getting a deal. Treat them special, give them a deal and they'll keep coming back over and over.

Pricing levels allow your representatives to sweeten deals with unique terms, specialized discounts, enticing credit limits and more. When your enterprise eCommerce website can offer a plethora of unique payment scenarios to prospects, it's easy to find a win-win middle ground that builds working relationships. Clarity eCommerce has a custom pricing engine built in providing all the capabilities out of the box, but for most of our mid to larger clients with ERP systems, they've already got very complex tiered pricing tables set up. That's where our integration platform comes in and populates the eCommerce platform directly from your ERP.

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