Sellers and buyers can engage with each other, which they might do so for various reasons. A seller might reach out to a customer regarding an order, or they might ask the customer to complete a necessary step in the ordering process so they can fulfill it.
Customers can also ask sellers questions regarding the specifics of a product if that information isn’t available on the product detail page. This may also give the seller feedback so they can improve their specifications list.
Sellers can give suggestions to their customers to start a new process (e.g., buying a best-seller product) based on other users of the website.
With this automated email notification system, the interaction between sellers and buyers, and the records thereof, stay organized and manageable. This includes sending automatically generated emails containing the details of each transaction to both parties.