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Microsoft Dynamics NAV ecommerce integration

Clarity Connect integration with MS Dynamics NAV


How companies integrate Dynamics NAV to grow ecommerce revenue

Clarity helps Dynamics ERP streamline your organization

Companies typically establish internal ERP systems to organize and optimize their crucial business data. As a pivotal business application, clients are constantly updating their ERP systems. Microsoft Dynamics NAV works and operates like Microsoft Office. It is role-tailored to gift you relevant daily insights, and give you the right information at your fingertips. Clarity helps your organization achieve more than just a stand-alone ERP solution. Empowering your people with streamlined business processes can help you make decisions that increase your margins, improve cash flow, and ultimately drive your growth. By combining the power of Clarity and the familiarity of Microsoft, training time is replaced with an intuitive experience that helps people work better, faster, smarter right from the beginning.

In addition to pulling information from the ERP platform, Clarity helps you become proactive and predictive with embedded intelligence tools that help you hurdle challenges and prevent future obstacles. Clarity and Dynamics NAV transform the way your organization works and connects. Our scalable integrations gives your organization the ability to propel your business goals and overall growth. Our platform scales to meet higher demands of your business as it grows, but avoids sacrificing speed and performance. This adds to your initial technology investment and overall bottom line. Integrating ERP systems with ecommerce can add an array of benefits to your organization. Below, we have a list of recommended steps to identify when utilizing Clarity and Dynamics NAV.

Clarity Connect enables the following integration capabilities for NAV ecommerce:

When organizations assess the benefits of an ERP integration to their ecommerce website, there are several key factors to consider. Below, is an outline of recommended considerations and steps to complete:

Clarity enhances organizations security


This is always a major concern for two-way integrations. ecommerce platforms and public facing storefronts typically have complex security constraints. Clarity has developed a middle ware layer called Clarity Connect that allows customers to securely push data to the Clarity Connect middleware that interfaces with Dynamics NAV APIs. This allows data to go past the company firewalls, and isolate the data that needs to be sent and received from the public facing storefront. Clarity connect dramatically reduces the surface area for a potential security issue and creates an intermediate clearinghouse confirming data is securely pushed and pulled between the internal ERP platform and the external ecommerce storefront.


Dynamics NAV instances are usually secure and housed in a different physical location than the public facing website. Without a middle ware layer, this would potentially cause major lags in data load times and other performance metrics. Clarity Connect enables a rapid load time and intelligent refreshing of the externally facing data to reflect internal updates in real time. By effectively pushing updates on a real-time basis, details that would otherwise take minutes to load on the site now load within milliseconds as they're cached on the external interface. In addition, specific customer data that needs to be pulled from the ERP system in real-time is pulled in dynamically using AJAX loading techniques to dramatically improve performance.

Clarity helps improve shipping and freight operations

Shipping and Freight

Due to the nature of Clarity's past projects we have extensive experience with not just the standard UPS, USPS, FedEx, DHL and other standard carrier integrations for shipping costs and package tracking and returns but we also specialize in helping setup and configure the pick list and label printing, scanning and implementation of the physical packing stations and picking process to improve internal workflows as well. In addition to being able to provide support for the actual order management and processing of orders for different carriers we also specialize in working with freight carriers to automate the quotes, pricing, bill of lading setup and processing, obtaining customer specific pricing, and dynamically providing freight shipment status as well.

Clarity is the master at taxes, customs, and duties

Taxes, Customs and Duties

Many companies operate abroad, but few currently operate with fully automated processes for their international transactions. Clarity delivers in domestic taxes and integration with internal ERP tax tables, custom tax tables, and setting up external API integration but also offers extensive specialization in international taxes, customs and duties as well. Specifically, Clarity delivers customs and duties integration to dynamically pull this information from the ERP platform or enable third party integration for this component as well to pull the most up to date customs and duties data in real-time for global payments and ordering.

Clarity enhances quotes and workflows for all sorts of businesses

Quotes and Workflows

In addition to managing and placing orders, many business find their processes run smoothest with a streamlined human interaction to facilitate the process. This can apply for all orders or orders within a certain segment of business. In either case, Clarity Connect is able to pull in the Dynamics NAV sales order documents and help streamline the quoting workflow. In addition to helping with notification e-mails and embedding quotes, Clarity's Dynamics NAV Sales Documents integration directly pulls quote status and allows the ERP system to trigger workflow steps. This reduces the chances of human error. Alternatively, some clients prefer a simple web interface for their sales team. This allows sales team members to focus just on their quotes and orders, instead of logging into the ERP system to manage this data. Connect’s middle ware tool updates your ERP system seamlessly.

Clarity helps ecommerce platform integrations perform to their highest potential

ecommerce integration to Line of Business (LOB) Applications

Most mid-large sized businesses integrate several, if not dozens, of LOB applications to streamline their workflows. In addition to Dynamics NAV ecommerce integration, Clarity offers full customization capabilities to tightly integrate other LOB applications such as order fulfillment tools, support and ticketing tools, CRM and service tools, email and newsletter/marketing applications, etc.

Clarity improves organizations risks

Timeline and Risks

As a final consideration, we highly recommend a full internal audit of the prioritized list of requirements as well as an external review by an expert, like Clarity. This is vital to ensure your desired outcome. In addition, it's critical to establish timeline criteria if there are hard deadlines. Setting clear objectives for prioritized deliverables with clear contingency plans will help smooth the process significantly.


Clarity and Dynamics NAV integration

Dynamics NAV integration has the ability to boost your ERP and ecommerce operations to new heights. Clarity is an expert in helping deploy over 600+ successful projects, and optimizing clients’ processes. To learn more about how your team can take full advantage of Dynamics NAV, please speak to a Clarity consultant today.


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