Opening New Markets with Multilingual eCommerce Websites Austin, TX — September 20, 2016 — Clarity Ventures has announced an expanded global footprint with a robust multilingual eCommerce platform. Clarity has been designing and building websites for companies around the globe for over a decade, with many clients needing support for multiple languages. Now Clarity's eCommerce platform is going global, and it too offers the option of multilanguage support built directly into the platform. That means all users get the navigation, menu, dashboard, and guidance in their native language. This can occur whether the client has translated any of the products in the catalog or not. "We've been working with global clients for years on multilingual eCommerce websites," says Ron Halversen, VP of Sales and Marketing. "It's time that we bring our products up to the same level, in regard to UI/UX, with the websites we've been building." International marketplace success is usually determined by how well it converts its visitors from “window shoppers” to “buyers.” A seamless experience is one of the primary factors to increasing those conversions. In most cases, multilingual websites provide a more natural, native experience for the shoppers. Clarity has set up a cache system that allows the different languages to immediately show the most common fields. Any label, field, or description can have a different language translation, with the ability to add more as the client needs. “The system can have an unlimited number of languages added to it, but we include over a dozen default languages,” says Chris Reddick, President and CEO of Clarity Ventures. “These include English, Spanish, French, German, Japanese, Russian, Mandarin, Portuguese, and more. We also include Arabic languages that read right-to-left to display properly on the site.” Reddick continues, “The platform also allows language-specific details for the products in the categories, as well as the ability to integrate with external language translation services. This includes using the standard protocols that the external language translation services uses so that translation companies can translate everything for the client and then easily import it all back in.” Multilingual website capabilities are critical for international eCommerce, and being able to enable a seamless multilingual capability is vital to companies wanting to expand to foreign markets. To learn more and see multilingual website examples from Clarity, click below. About Clarity Clarity Ventures has been serving clients ranging from start-ups to Fortune 500 companies for more than 15 years. Services include integration, eCommerce, web portals, high-end web design and development, and more. Clarity continues to see impressive growth year after year and is on track to become the next "Who's Who" in eCommerce software integration. While remaining lean and mean, Clarity is about to experience another round of growth that will bring on board some of the brightest minds available in the marketplace.