Payment Hub

The Importance of Customer Self-Service

July 28, 2022  |  4 min read

Most customers nowadays prefer and expect eCommerce websites to have customer self-service throughout the buying process. This makes self-service solutions for checkout and payments a vital component of the eCommerce customer experience.

Advantages of Customer Self-Service for eCommerce

checkout completion

Increased Checkout Completion

Giving customers more ways to pay means they can choose the option that’s easiest for them, increasing the chances they’ll complete the checkout process instead of abandoning their cart.

Clarity Payment Hub™ offers a PCI DSS compliant wallet where clients can save their credit card information, so they don’t have to enter it in each time. It’s a self-service payment option that also enables automatic recurring payments.

Better Opportunity & Convenience

With customer self-service payment options, customers can place orders (and you can collect payments) at any time. This opens up possibilities for customers shopping online from different time zones and those with variable availability.

Even for physical devices like kiosks, a self-service solution lets you give customers around-the-clock access. Whether online or at a physical location, the flexibility that self-service provides increases convenience and opportunity for customers to interact with your site.

user engagement
efficient customer self service

More Efficient Processes

Consumers today are more tech-savvy and research-oriented when it comes to buying products. Self-service portals are what customers expect, so giving them access to that technology can increase efficiency for them and your business.

It will take them less time to go through the process themselves than it will to get ahold of a staff member and go through each step with them.

Confidence Booster & Ease of Use

Intuitive, easy-to-use self-service payment options give clients the confidence to complete the payment process and find the information they want without needing to call in for assistance.

When everything is seamless and customers can all but instantly figure out how to use your application on their first visit, that’s when you know you’re headed in the right direction.

self service confidence
customer appeal

Appeal to More Customers

If customers can use self-service payment options to set up an automated recurring payment, you’ll be able to attract new customers and get them on board with your brand.

Accept Payments Anytime & Anywhere

Self-service payment technologies help businesses enhance their payment process in terms of efficiency, customer experience, and business opportunities by securely accepting payment options without the need of a staff member.

This means you can accept payments anytime, anywhere, since you aren’t confined to regular business hours. This increases opportunities for consumers to make payments, increases checkout completion on eCommerce websites, and improves efficiency of business operations. That’s why Clarity Payment Hub has customer self-service and more features.

Learn More About Clarity Payment Hub

accepting payments
Lorem ipsum dolorem

Discover Your Self-Service Payment Solution

To find out more about self-service solutions and how it can benefit your company, sign up for our free discovery session with subject matter experts at Clarity. There are no strings attached, so why not give it a try to find out what you can gain from it?


  • How does a self-service portal increase customer interaction?

    With a self-service portal, your customers can pay invoices, purchase products, view account history, and more at their convenience. Having to call someone to complete a simple task can be a barrier for some people, which means they’ll be less likely to visit your eCommerce store. However, a self-service portal eliminates that barrier and offers better opportunity to interact with your site; plus, people can still call for assistance if they need to.

  • How does customer self-service reduce costs?

    When customers can complete tasks themselves on your platform, they don’t need to call staff for everyday matters. This means your staff will spend less time on the phone with customers troubleshooting problems and more time on other matters that help increase revenue. It also means that you won’t have to hire more employees just to service customers.

  • How can I get customer self-service for my eCommerce storefront?

    If you’d like to implement self-service into your eCommerce platform, one of the best things to do is to work with an expert development team that can customize self-service features to your business workflows. Clarity understands the importance of self-service in customer satisfaction, and that’s why we make it a top priority to deliver a seamless self-service experience. Interested in learning more? Talk to an expert on our team today.

Still have questions? Chat with Jeremy on the bottom right corner of your screen #NotARobot

Related Posts

Autumn Spriggle is a Content Writer at Clarity Ventures with experience in research and content design. She stays up to date with the latest trends in the tech industry so she can write content to help people like you realize the full potential for their business.