The biggest benefit was launching a HIPAA compliant, eCommerce online pharmacy in less than 1 month! That alone secured the second round of funding with their investors, which will fund an integration of the solution with their ERP, PrimeRx. The solution provides a quick and custom online registration, for approvals to purchase online prescription medications. It also provides the documentation needed so that when a client logs in, only those medications that they can order (state restricted) are displayed, making it easy to order. We added custom product images, showing the medication, description, strength, active and inactive ingredients and the Pharmacist who certified the medication lot, and quick filters and search to make it easy to find what you need. Finally, we implemented advanced eCommerce Google Tag Manager analytics to track all kinds of user behaviors on the site (i.e which products were being browsed, clicked on, added to cart, etc.).