Since 1978, HMT has been a global leader in aboveground storage tank solutions. HMT brings a distinct level of innovation and service to the tank industry through a unique approach of partnering with customers to optimize tank operations. Many of these partners speak different languages and are located anywhere in the world, and their biggest struggle is generating accurate sales quotes without sending an engineer onsite.
HMT Tank needed to bring their website up to par with their rapidly growing business. They wanted a new design, a ton of technology and a way to intuitively provide content to their global partners. They had gone out to bid and been provided some huge estimates, which just wasn’t in their budget, and now they had used up 3 months of their planned project timeline. They needed an experienced developer that could handle custom development and multi-lingual capabilities, but could also move quickly.
Clarity, for over l0 years, has been developing high-tech websites using DNN’s Evoq platform. We designed a fresh new website, with a custom highly scalable mega menu, a multi-lingual platform that can grow globally with their brand and much more. A very unique feature was a conversion calculator, that provided theirs and their partner’s field engineers with a tool that with a few onsite measurements could convert values to almost anything (i.e. pressures, weights, lengths, volume and area). The calculator provided every measurement that a field rep or client would need to get an accurate quote for a new tank.
Better Technology to Aboveground Storage
The conversion calculator removed the need to send engineers onsite every time a client needed an estimate. It improved the accuracy of their quotes drastically. The multi-lingual capabilities of the site allowed them to support and sign on new partners in other countries, as well as plans for global growth into new areas. The new mega menu provides clean and easy navigation to hundreds of pages of content.