HMT Tank

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The Client

Since 1978, HMT has been a global leader in aboveground storage tank solutions. HMT brings a distinct level of innovation and service to the tank industry through a unique approach of partnering with customers to optimize tank operations. Many of these partners speak different languages and are located anywhere in the world, and their biggest struggle is generating accurate sales quotes without sending an engineer onsite.

They were looking for an experience that more than serviced people checking on the status of their flights, they wanted to be able to provide a better experience for those spending time in the airport terminals as well (where to eat, park, nap, etc.).

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Existing Problems

HMT Tank needed to bring their website up to par with their rapidly growing business. They wanted a new design, a ton of technology and a way to intuitively provide content to their global partners. They had gone out to bid and been provided some huge estimates, which just wasn’t in their budget, and now they had used up 3 months of their planned project timeline. They needed an experienced developer that could handle custom development and multi-lingual capabilities, but could also move quickly.

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Our Solutions

Clarity, for over l0 years, has been developing high-tech websites using DNN’s Evoq platform. We designed a fresh new website, with a custom highly scalable mega menu, a multi-lingual platform that can grow globally with their brand and much more. A very unique feature was a conversion calculator, that provided theirs and their partner’s field engineers with a tool that with a few onsite measurements could convert values to almost anything (i.e. pressures, weights, lengths, volume and area). The calculator provided every measurement that a field rep or client would need to get an accurate quote for a new tank.

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The Benefits

The conversion calculator removed the need to send engineers onsite every time a client needed an estimate. It improved the accuracy of their quotes drastically. The multi-lingual capabilities of the site allowed them to support and sign on new partners in other countries, as well as plans for global growth into new areas. The new mega menu provides clean and easy navigation to hundreds of pages of content.

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Technologies

The front-end CMS is DNN’s Evoq Professional. HTML5, CSS3 and Modernizr was used to create the responsive template.

Clarity Connect, JavaScript, JQuery, Telerik controls were all needed for various features and functionality, as well as a host of DNN modules, like XMod Pro, Easy DNN News, Rotator and Gallery.

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aspnet
clarityconnect
clarityecommerce
css3
evoq
html5
javascript
jquery
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