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Do Search Engine Ranking Rules Matter?

Understanding the rules and weightings will help you get and stay competitive
The Science That Matters

Search Engine Ranking Rules

The world of search engine optimization is dynamic and ever-changing. Search engines like Google are constantly striving to refine their algorithms to deliver more accurate results. eCommerce website owners, in turn, must adapt to keep up with the changing rules. For example, the recent change by Google actually upended some of the high-ranking sites on the web. To avoid the same fate, it’s vital that you work with SEO experts who are in tune with these changing rules. The web developers at Clarity Ventures are a perfect example.

Does it really matter if SEO rules change? Isn’t it still the same basic process? Actually, it matters a great deal. Disregarding SEO best practices can have some serious repercussions; your site being banned from search engine listings is just one scenario. It’s also likely that any SEO campaigns conducted that are not in accordance with the latest rules will fail to yield any results. This is a waste of time and money that you simply cannot afford.

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What Matters Most for Website Ranking?

There is no definitive answer to this question, and with every new modified algorithm, that list can change. The most important thing is that you work with a firm, like Clarity Ventures, that understands the importance of a long-term organic approach to SEO optimization, and can provide start-to-finish SEO audits, guidance, strategy planning, training or doing everything for you. This means knowing how to expose your database pages correctly to search engines, understanding how to network with industry blogs and relevant publications, understanding how to build a master keyword list that can win, defining your SEO content strategy and ensuring that you have an SEO-compliant internet marketing strategy. There are numerous other factors that can come into play as well, depending on your eCommerce business model and your goals for growth.

Does Your Agency Really Know?

SEO Certification Matters!

An SEO certification proves that your prospective SEO partners are not only in tune with the changing rules for SEO and eCommerce websites, but that they offer industry-leading, best practices and have a proven track record of results.

The Clarity Ventures team possesses both SEO certification and the knowledge required to quickly adapt to an ever-changing field. We’re here to help you and can provide the exposure that you need to leave the competition behind with our professional SEO services.

The Clarity Ventures team possesses both SEO certification and the knowledge required to quickly adapt to an ever-changing field.
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