The Science That Matters
Search Engine Ranking Rules
The world of search engine optimization is dynamic and ever-changing. Search engines like Google are constantly striving to refine their algorithms to deliver more accurate results. eCommerce website owners, in turn, must adapt to keep up with the changing rules. For example, the recent change by Google actually upended some of the high-ranking sites on the web. To avoid the same fate, it’s vital that you work with SEO experts who are in tune with these changing rules. The web developers at Clarity Ventures are a perfect example.
Does it really matter if SEO rules change? Isn’t it still the same basic process? Actually, it matters a great deal. Disregarding SEO best practices can have some serious repercussions; your site being banned from search engine listings is just one scenario. It’s also likely that any SEO campaigns conducted that are not in accordance with the latest rules will fail to yield any results. This is a waste of time and money that you simply cannot afford.