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Google Maps API Integration

A necessary evil for every site. How much is it now? Why is the price going up again?
Understanding and Tracking Will Help

Using Google Maps on Your Site

Clarity frequently works with companies that have a physical location they would like to feature on their website. This often requires custom integration of Google Maps. While this is possible on many content management systems, DNN is one of the more extensible systems available. Integration with MAPs means that store locators are now interactive, customers can look at the street view of your shop, everyone can get directions, know how long it should take to get to your location and much more. One new common way the Clarity has been using the API is for GEO fencing. GEO fencing allows Clarity to code their clients websites so when a visitor hits the site, they can look up where they are and what the closest store or products are to them, and serve up that regional experience. No matter why you need it, understanding how Google's pricing will affect you and how to integrate it best on your site is sometimes a challenging task. That's where Clarity can help.

Benefits and Capabilities

What can Custom Maps integration do for me?

Many of Clarity's Clients have more than one office, oftentimes in different cities. In this case, interactive selection of each office on the same Google Maps module is very useful. The same holds true for eCommerce sites with store locators. Giving visitors the ability to check whether a product is in stock at a store near them, can often be what converts them from a window shopper to a buyer.

The Devil's in the Details

What Does Google Maps Cost Me?

Google maps was free for many, many years. But once it become a needed commodity, Google saw a way to monetize it, and is now charging for its use. So how much will it cost you to have on your site? Well that depends. Google gives you the first $200 worth of uses each month for free. For many businesses that only have it on their Contact Us page, that's more than enough to handle the cost. You still need to sign up and register a credit card, even for the "free" use.

See Google's Map Price Sheet

Instead of printing everything from the article above, the summary is that the cost is roughly $2 to $14 per 1,000 requests. Pricing is different for each type of request that's asked (map, street view, etc.), so you'll want to review the pricing above in depth so you can calculate and get an idea of what your monthly costs will be.

Google's Location API Benefits

What are the Advantages of Google Maps Customization?

A few of the benefits of a custom Google Maps DNN module include, but are not limited to:

  • Improved user experience on your website
  • Happier customers
  • More efficient customer interaction
  • Credibility boost
  • Visitor Personalization improves conversions
  • And much more…
Clarity Can Help

How Can I Get Started?

If your project requires a custom Google Maps module, you can consult with a Clarity representative to discuss solutions. Please feel free to give us a call at 888.987.3481 or fill out the quote request form below below and a Clarity consultant will be in touch with you shortly.

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