webinarsclarity-ecommerce-discounts-for-ecommerce-sites Ron Halversen, vice-president of sales and marketing at Clarity Ventures, talks about the ease of creating discounts on an eCommerce platform. Hi, Ron from Clarity. This short video is going to walk through discounts and promotions. Discounts are pretty common in both the B2C and the B2B eCommerce arenas. When I come into the UI of this B2B eCommerce solution, it shows a summary of the discount that I've created, the value which is going to be either a percentage or a dollar amount. If there's a start and end date, the priority—we'll cover this in a minute—whether it's auto applied, whether it can be combined with other discounts or not, and is it active? And this is the code that's actually generated that they would have to type in. So this is a quick summary to show me when I come in and have 75 discounts, it's really nice to have a summary that I could come in very quickly and find out whether it's active it or not and what the start and end dates are. If we come into add a new discount, it provides a discount wizard, which looks identical to the product wizard, category wizard, the attribute wizard. There are a lot of things that I can do with a discount. A discount can be applied to an order, product, shipping, or buy two-get-one-free, or buy two...whatever you want to do. If you don't see the type of discount you want here, again, as a customizable eCommerce platform, we can add and customize and add an additional type of scoped discount. Here's where you would go in using the date control. You can add any start and end date. So maybe you want to do 10% off for the month of April or maybe the month of July, right, before everybody goes back to school. Then you could come in, create a discount code called back to school, go in and put an end and start date. Put what the value is. Is there a specific value? 10, if it's 10%, then you would switch the dollar sign to percent, type in 10, and then this would be a 10% discount applied to an entire order. Then you can come in and set limits. Is it the first 100 clients that come in and do that? Then you would have to enter 100 here. Priority is if there are multiple active discounts that a person could use. So for example, this 10% off back to school discount, is that also available on the 20% off single item that we already have active and mailed out on a campaign? If so, then you would have to tag it as combinable, which means it could be combined. If you flip this to non-combinable and the client applies two different discount codes during checkout, it will actually calculate the dollar amount saved and grant them the most dollar-off discount. The other one, it won't apply. If you want to say you can get 10% off orders over $50, then that would be this. Same thing with this B2B shipping. You get free shipping on orders over $50, then you would need to use this. That would be probably an auto-applied discount. So as soon as their cart got more than $50, you would want to auto apply free shipping then you would flip the toggle to free shipping. And then this one is the buy three get one free whatever. You can apply discounts to specific products or categories. So it might be 20% off all books this weekend. Then you'd have to go down to the categories. Tag books, put a start and end date, make it a 20% off. And then it would be applied to a specific product, which would be a different order. And then the discount would just be off books so they could add a whole bunch of back to school items like clothing, backpacks, things like that, but only the books would automatically get 20% off. So that covers everything on this first page. Most discounts from promotions that you're going to do can be done on this page. However, down the left hand side, there are a number of different tabs. These tabs allow you to get very granular in combination with the things over here. Now, I gave one example where you could combine a 20% off discount with a category of books, if you recall. Well, I could also go and create a 20% off coupon that could only be applied to a specific product or a specific account. Also, account types. This 20% off coupon only works for resellers. The other one is also users of the eCommerce platform. You can see down there, there's a user tab. I could go in and combine limits. So maybe for a client, I'm going to give them five uses of a 20% off. So I could go create a promotion code for 20% off a specific product, and I could put a limit of five and then I could assign that only available to a specific user. Thanks for watching. Make Discounts Easy...and Logical Confusing discount screens can actually cost you money by giving too many discounts. You need one that's simple yet powerful. Let Clarity show you exactly how this feature can help your business. Schedule A Demo
Ron Halversen, vice-president of sales and marketing at Clarity Ventures, talks about the ease of creating discounts on an eCommerce platform.