Chris Reddick (President and CEO of Clarity Ventures) and Ron Halversen (Vice-President of Sales and Marketing at Clarity) begin the webinar discussing large purchases and big shipments for eAuction platforms.

Part 1 of a 6-part series

RON: Hey, Chris, another exciting day where we get to talk about eAuctions and online auction platforms. How are you doing? 

CHRIS: Hi, Ron. Very excited to dive in today. This is going to be an interesting one. We're going to be talking about something that's near and dear to a lot of folks who are watching, going to be digging into really big purchases and large shipments. And this is a nuance that a lot of folks will find particularly relevant. I'm looking forward to diving into it today with you.

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RON: Yeah, it's going to be fun. 

CHRIS: So just to get us started, one of the biggest things that happens with eCommerce auctions, especially big purchase auctions or large shipments, are some very specific steps that have to happen depending on the type of transaction that we're dealing with. And this can be based on multiple factors.  

Number one: Where, physically, are the buyer and the seller located? And this is a starting place, right? Usually, we want to be able to think about this and pre-qualify upfront, and make sure that there's going to be a good fit just with a physical location. And then we also want to look at overall prequalification of the actual buyer to make sure that they have the ability to complete the transaction with the auction software.

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CHRIS: So generally speaking, I would say this is going to be a big opportunity to be able to validate up front, and provide the governance that we've talked about a lot in these series. And pre-qualify the experience, if you will, so that folks know what to expect both from the buyer and the seller side. I think if we wanted to, we could talk about this and how it applies with large purchases first, if that sounds good. 

RON: Yeah, that makes sense. And the thing is, everything that we're going to talk about today, although we're talking about big purchases and large shipments, even if your auction deals with small stuff, it's going to be very applicable. You never know if a seller on your auction site decides to, all of a sudden, puts something larger, and you [have to] have the appropriate shipping and governance and payments and verifications in place.

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RON: What happens if you want to grow the eCommerce business? What happens if your business starts becoming more successful and you haven't made the plans to be able to scale that way? So, yes, it's very important. Even if you're not planning on selling million-dollar homes today, this is going to be a great one for you. 

CHRIS: One of the things that's really interesting about auctions, in general, is the idea that you have to get enough traction, and a lot of traffic, within an auction to make it effective. So, one of the challenges with large payments can be that we need to set this up so that it can be self-service and enable this scalability of the number of auctions and the ability for users to follow governance that works, that's intelligent and allows them to complete the process successfully. And have the systems solve some of the typical challenges, and then have the capability to inject an escalatory workflow that can include manual overrides, et cetera, but generally lean on having the system handle everything with governance.  

Whenever you're dealing with large purchases on an eAuction website, these governance rules are going to be significantly. Just to go into some of these are areas that make sense to evaluate, as a business, whenever you're looking at your auction platform. I would say probably one of the most important things is verification of the buyer to make sure that they actually have the ability to make a large purchase. Generally speaking, this can include things like having them go through and provide documentation.  

Depending on what purchase it is, you can really set the tone based on your industry. So if you haven't already—and you probably have—you want to see what the best practice is within your industry, because this is probably what a lot of the buyers are going to be expecting anyway. So if all of the other auction sites and auction experiences that they're going through for a large purchase of a collector item—maybe it's art, maybe it's jewelry, maybe it's an automobile, a rare item—they may have to provide bank statements or financial statements or a deposit or an escrow, and they may have to actually get preapproved if it's a house. They may have to go through a pretty detailed process regardless of the challenge or overhead. They may already be used to that.  

Then the question becomes, after you determine what is standard within your industry, how can you automate as much of this as possible? And this is where we like to come in, in addition to helping you think about what's standard in your industry, and what you can do that is going to provide more assurances. 

There are also a lot of automation tools and very successful integrations that we can conduct and reference that we've completed in the past that you should be able to take advantage of. So, Ron, I'd love to turn it over to you to talk about some of these ideas, some of the concepts that we've implemented in the past, like our escrow and prequalification steps, maybe looking at a credit check, things like this. 

Continue to Part 2 to learn about prequalifying customers for eAuctions.