Ron Halversen. vice-president of sales and marketing at Clarity Ventures, discusses common multicurrency scenarios that will bolster eCommerce business.

RON HALVERSEN: All right, we're going to take a look at the ScentAir website. A couple things that ScentAir has is, they've got different products. So if you've ever been to a health spa, you've probably seen their products and smelled their products anyway. So they finally came out with a diffuser for the B2C eCommerce crowd they could buy for home use.

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So if we go to buy a cartridge, we're going to go real quick and do fresh home cartridge. These are their different cartridges. We're going to go ahead and pick a scent. And you can see, you can buy that single item. They've got some variants here, but we're going to go ahead and add to cart, and we will then go view our cart, so it has the item in the cart.

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Now, typically, and this is a sale they're running right now, but typically that cart price is $49 a month. And so right now there's usually zero savings. You can switch though, from buying a single item, you can switch to monthly. So this is their upsell opportunity. They just put the item on sale and they haven't changed the promotion. But then typically you can flip from $49.95 and you can change to quarterly billing, which that'd be $150, minus the $134, would give some savings in there. So then you can switch from monthly savings to switch to quarterly billing. And that's kind of how they've had their billing.

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Now, one of the things to that they've done, if we come back in here, and we can switch now, is we can employ multicurrency eCommerce functionality and switch to Canadian dollars. So now that we're in Canadian dollars, if I go back to the same products, as I go in and look at my fragrance and go to fresh home, you can see instead of the $24.99, it's now Canadian dollars and it's $32.45 and same with the diffuser. So everything is on sale right now. It looks like it's 50% off. They're running, obviously they're Christmas special. It's a few days after Thanksgiving when I'm actually taking this video, so this must be their Q4, Black Friday special going on right now. So normal price, $64. And it's 50% off right now. So you saw that in the $49.99 on sale to $24.99, 50% off. And so they've done the same thing even in Canadian dollars. So the site can flip very easily.

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Now, they haven't put the French in here, but they've actually switched. So we have two different modules for multicurrency and multilingual website features. In this particular case, they've actually just switched it to multicurrency and not the multilingual, so it's not in French, but you can pick and say, I want quarterly recurring billing and it changes the price. Obviously you're not saving that price anymore, but you could add to cart and then you could view the cart and check out if you wanted to.

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So we had the first item that we had in the cart from before, but because we flipped to Canadian currency, you can see it already flipped the price to Canadian currency. And now we added another version of this that is at quarterly billing, so you can see here's a quarterly recurring item, for a total of 207 Canadian dollars a month. And then the neat thing about this implementation is it's got a Sage X3 integration on the back end, so it manages all the subscriptions, which means if this user here does this white tea and sage and they're paying quarterly and it's a subscription, they could actually go into their dashboard and say, "Oh, it's the fall. I want to flip to pumpkin spice," and they can actually switch and change their scents so the following month, the different scent would show up.

So that's the ScentAir B2C portal, just launched last year, right before Black Friday. Thanks for watching.

Expand Your Global Reach

Multi-currency eCommerce is relatively easy to implement and can open your business to a global market, whether you're selling B2B or B2C. Clarity can make it happen.

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