How do you embark on a PPC campaign? First of all, no matter what industry you find yourself in, there are targeted key words and phrases that your potential clients search for every day in order to find businesses like yours. Once we help you target your keywords, we can write highly targeted ads (aimed at achieving a high quality score) and design landing pages that will increase your likelihood of ranking for those keywords at the lowest possible cost per click. We do this via landing page optimization tactics, which means designing each landing page so that it is 100% relevant to the advertisement in question.