Most people think of a CRM system as a form of ecommerce integration that helps you manage customers and ensure that they will return to your business. However, CRM systems can also be used to manage your relationships with your employees, which will increase their overall satisfaction, build loyalty, and even increase productivity. Below are a few ways in which you can leverage your CRM system to build and maintain positive employee relationships. Provide Consistent and Ongoing Feedback No matter how independent or self-motivated your employees are, it is important to provide them with consistent and thorough feedback. A CRM system can automate this process as much as possible by helping you quickly enter feedback about various projects or assignments, provide notes, and request employee response. You may also use your CRM system to receive your employees’ feedback, too, about projects they are working on or their overall experience with the company. Build Cross-Employee Relationships More and more CRM systems are integrating social sharing tools. Microsoft Sharepoint CRM, for example, contains functionality that will allow your employees to communicate and share with each other in a public forum by using platforms like microblogging. The benefits of your employees communicating often and easily with one another are numerous and include the ability to share successes, the capacity for asking questions and receiving answers, and the ability to build better cross-employee relationships. All of these elements will improve morale. Speak to a Clarity consultant today about using CRM integration to build positive, efficient employee relationships. Foster Communication and Increase Productivity When a CRM system is well-integrated, communication between you and your employees will be as streamlined as possible. This leads to much greater productivity , as both you and your employees will spend less time waiting for an answer to a question or the next steps they need before moving forward on a project. Being able to quickly track employee communications and search through past conversations for resources or answers is also valuable. Speak to a Clarity consultant today about using CRM integration to build positive, efficient employee relationships. Find out more about Clarity VenturesSee our Enterprise Web portfolio