Audience Targeting for eCommerce Marketing
eCommerce marketing solutions require an investment, but with a bit of know-how, your ROI will more than make up for it. Make sure you’re maximizing your return by targeting the right audience. The two major ways Clarity can help with this are through behavioral targeting and demographic prediction.
Behavioral Targeting for eCommerce Websites
Behavioral targeting is a detailed, in-depth way to track your target audience’s interests and behavior. This can include the length of time a user stays on the site, which pages they click on, what they sign up for or download, and what searches they make. All of this data can be aggregated by the website into a “user profile,” which allows the marketing team to segment their audience for advertising. This increases the likelihood that your ad will target someone who will be highly interested in your product or service.
Demographic Prediction for eCommerce Websites
All of this data can be aggregated by the website into a “user profile,” which allows the marketing team to segment their audience for advertising.
Demographic prediction is the other part of your audience targeting campaign. Rather than basing advertising on the behavior of people who have already visited your website, demographic prediction can help you target an audience that has never even set foot on your website. If you understand the demographics – gender, age, or location – and behavior of your own audience, you can predict the other websites they’ll be visiting. Placing ads on complimentary websites that reach your target demographic is a highly effective move.
Audience Targeting and eCommerce Marketing Solutions in Austin, TX
If you’re not quite sure who your audience is or where to begin, Clarity can help you run a Google Analytics campaign to gain more insight. From there, using behavioral targeting and demographic prediction, we can help you set up PPC marketing management, remarketing, or RTB display campaigns. Contact a marketing consultant at Clarity to learn more.
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