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Benefits of an eCommerce and NetSuite Integration

 

NetSuite ERP and ecommerce integration provide many benefits for both the front- and back-of-the-house operations. When the ecommerce platform integrates fully with operating software, there are substantial administrative savings, greater efficiencies, higher conversion rates and more customer self-service options for busy B2B buyers. The SaaS applications can improve and automate business processes.

NetSuite offers B2B companies an end-to-end software-as-a-service application that includes accounting and ERP software, CRM tools and specific applications for manufacturers and distributors. When fully integrated with the company's ecommerce platform, NetSuite ecommerce enables the following benefits:

  • Staff orders are directly entered into the accounting system each time an online or brick-and-mortar sale is completed.
  • Inventory is updated in real-time.
  • Fulfillment services are streamlined.
  • Product returns are easier to manage.
  • Client information and preferences are remembered each time a customer visits the site.
  • Staff members get a 360-degree view of customer activities in real-time so that staff can nurture leads and sales.
  • Invoices are easier for the company and customers to consult, pay, receive and manage.
  • Companies can offer their customers more payment options.
  • The system fosters business transparency, which helps to build trust and generate higher customer satisfaction rates.

Research Confirms the Value of ERP integration

B2B buyers want the benefits that an integrated site can provide them--such as better customer experiences, expedited searches and ordering and a slew of special features that make B2B ordering easier. about 40 percent of buyers in a recent survey mentioned the value of back-end integration with financing, accounting and order management systems as a key feature when choosing a wholesaler. [1]

NetSuite and ecommerce integration Benefits

integration puts any company in full control of its marketing, intelligence gathering and customer service features.

The benefits of an ecommerce and NetSuite integration for B2B companies include:

Enhanced Communications

  • All levels of interoffice and external communications are enhanced with an integration. The company's ERP and CRM systems can communicate bidirectionally so that key ordering information is available in every department where it's needed in real-time. integration can improve and automate business processes so that your staff can concentrate on other areas to generate revenue and provide better customer service.

Better Working Environment

  • Content managers can upgrade and post content easily. Mind-numbing administrative tasks are eliminated, so employees actually enjoy their work. Employees can change their own information such as address and phone changes, payroll withholding and filing requests for time off or vacations.

Increased Customer Trust

  • An efficient, automated sales platform builds elusive trust with customers. When inventory information is 100-percent accurate, the ordering process is streamlined. Customers can connect with different shippers directly on the site through third-party connections to schedule complex deliveries. All invoice calculations are made automatically and include all relevant discounts, pricing tiers and incentive offers.

Managing Multichannel Sales

More and more B2B companies are turning to multichannel sales to expand their operations. Marketplace platforms like eBay and Amazon give companies additional outlets to sell their products. There are also many specialty B2B platforms that feature the products of many vendors for building contractors, janitors, landscapers and other service providers. Clarity ecommerce can provide not only the storefront or marketplace platform NetSuite integration, but it can also be used to publish your products to eBay or Amazon (multi-channel ecommerce).

Managing all these sales channels--and brick-and-mortar wholesale and retail sales--creates a big demand for specialty catalogs, custom pricing tiers and product customization options. An integrated platform makes it easy to manage catalogs, pricing and special product configurations. Customers can get their requests approved faster, and B2B companies can manage the omnichannel experience seamlessly in real-time with accurate inventory counts, multiple methods of customer communication and customer-specific displays, interfaces and portals. CMS tasks become easier for marketers to update content and post new material.

Marketing Insights

B2B websites generate tons of data about how their customers browse and buy. integration enables a website to collect this data and share it with every relevant business application. That includes providing marketing insights about customer preferences and buying habits to automate email marketing campaigns. Direct and personalized emails are 4,000 percent more effective at generating sales and leads than Facebook and Twitter marketing. about 91 percent of potential customers check their emails at least once daily. [2]

Using marketing data derived from the company website, marketers can predict customer behavior, craft relevant and timely marketing communications and engage their customers more deeply. Companies can even interact with their customers in other forums such as social media, traditional media sites, industry websites and local business organizations. ERP integration is critical to this process, and 85 percent of companies now believe that ERP integration is necessary to deliver an appealing customer experience across channels. [1]

Point-to-point integration

Choosing the right developer can facilitate the integration process by building a robust API layer to connect all business applications including those proprietary systems that often don't work in typical integration efforts. NetSuite delivers a point-to-point system, but it won't accommodate multiple new connections without some development work. Clarity has managed many NetSuite integrations and has tools and connectors to extend the effectiveness of your integration. Custom integration takes a bit more work, but the effort is well worth the results. Give us a call today to discuss your NetSuite project.

 

References:

[1] B2xpartners.com: Building Your Strategy and Plan

https://b2xpartners.com/b2b-ecommerce-trends-and-statistics/

[2] Callboxinc.com: Statistical Proofs Show That You Should Invest In Multi-Channel Marketing [Slides]

https://www.callboxinc.com/marketing-resources/slides/multi-channel-marketing-statistics/

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