There are more ways for your customers to purchase your products online than ever before. Channel integration means being everywhere your audience is, in other words, casting your net as wide as possible. Beyond your own eCommerce website, there are plenty of online platforms that your customers are spending time on and you can take advantage of that. Your sales strategy can extend your products to consumers that are shopping at places like Amazon, Buy.com, eBay, Craigslist, and Overstock.
When, Where and How the Your Customer Wants to Buy
This type of eCommerce integration allows you to push out to dozens of channels including Amazon, Buy.com, eBay, Craigslist, and Overstock. Another huge benefit is the ability to manage your transactions all on your website, keep everything under one roof, and it removes the necessity to manage communications, inventory, order reports, or sales statistics separately.
Receive your orders from that single channel too! Your business can truly manage everything in one place.
Automated analytics and tracking capabilities for orders, customer messaging, products, and activities with all channels.
Some of the available channels:
- Google Shopping
- Bing Shopping
Comparison Shopping Engine Integration
If you have the necessary placements, it allows you to cast your net wide and acquire new customers from these comparison shopping engines.
Some of the above channels, such as Google Shopping, Bing Shopping, and Shopping.com are what we call comparison shopping engines. These comparison shopping engines (sometimes shortened to CSE's) are popular destination points for shoppers for obvious reasons.
Not only can these sites gain visitors from the pure fact that they provide a lot of value and information, but they in turn capture a ton of traffic from search engines. If you have the necessary placements, it allows you to cast your net wide and acquire new customers from these comparison shopping engines.
Leveraging channel sales partners and price comparison engines is a great way to cast a wide net across the internet and expand your customer base. The site placements that can be achieved through this integration can exponentially increase the exposure of your products. Channel integration is a smart strategy to help make their traffic your own and increase sales.
If you're looking for help integrating your sales channels to your eCommerce website or other systems, contact us today. A consultant is waiting to speak with you and you can fill out the form below or give us a call at 800.928.8160.