By now, it’s already clear that mobile development itself is a trend (if not a fixture in the business world). But it’s fast branching off into other trends, and people are able to use their mobile phones to accomplish more tasks than ever. Below are three mobile business trends that Clarity expects to see much more of in the coming months.
Mobile Carrier Billing Will Replace Credit Card Processing
Mobile carrier billing, or “mobile wallets,” are fast becoming popular for their convenience. Essentially, some stores are beginning to allow customers to use their mobile phones to make a purchase. The transaction replaces the user’s credit card; instead, the product’s barcode or an itemized list is scanned by the customer’s phone. This replaces the hassle of receipts and carrying multiple credit cards, and may even cut down on transaction fees. We predict that mobile wallets will eventually become so popular that credit cards will become a thing of the past.
Mobile Employee Portals and CRMs
The level of personalization could become even more specific as a user becomes connected to multiple stores and their order history hits a data repository.
As more and more collaboration, communication, and meetings can take place online, it is less essential for companies to tie their workforce to a single office or location. As such, mobile employee portals are growing extremely popular. These portals allow employees to log into a company portal, communicate with other team members, collaborate on projects, set deadlines, and access role-based information. It allows employees the freedom of working from wherever they choose, while companies have the flexibility to hire the best talent regardless of location.
Customized Mobile eCommerce Will Become Common
As a customer’s mobile device can automatically sync up to their information, mobile eCommerce websites will have the option (pending a user’s approval and privacy settings) to “recognize” a customer as soon as they visit the site. This will render the need to enter contact information, payment information, and more null, speeding up the convenience of making a purchase. This level of personalization could become even more specific as a user becomes connected to multiple stores and their order history hits a data repository.
By staying on top of these trends, you can push your business ahead of the competition. Speak to a Clarity representative if you’re ready to get started.
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