The Importance of Mobile Tools in B2B eCommerce


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How Mobile eCommerce Tools Can Help Your B2B Business

Mobile is the present and future for all eCommerce, including B2B


mobile eCommerceAre Mobile Tools Necessary for B2B eCommerce?

B2b companies have arguably been the slowest to adopt eCommerce, especially mobile eCommerce. However, if demand means anything, B2B companies need to jump on the mobile eCommerce bandwagon quickly. According to Forrestor’s “Online and Mobile are Transforming B2B Commerce” report, 52 percent of buyers use their smartphones to purchase products and 62 percent use tablets to research products before buying. It is important to remember that business buyers are also consumers. They expect the same kind of mobile tools and services from B2B businesses that they already get from B2C eCommerce companies.


Benefits of Mobile Tools for Buyers

Mobile tools can assist your buyers in numerous ways. From being able to look at your company’s eCommerce site tailored to their mobile device wherever they are at, to buying from your business with their fingertip with your mobile application, mobile tools can help your customers choose your business every time.


purchase goods on mobile devices anywhereBuying Anytime, Anywhere

Business buyers do not stay stationary for long. Whether they are in business meetings or on the go, the one thing that they always have with them is their smartphone. Being able to make a purchase on their tablet or their smartphone right away without having to wait to get back to their computer at the office is convenient for buyers and allows them to make purchases no matter where they are or what time of day it is.


Mobile App Makes Buying Easy

While having a responsive web design is a must for B2B eCommerce, some buyers may prefer to use a mobile application to make buying even easier. A well developed mobile app can show buyers the vital information that they need, and allow them to purchase or reorder from your B2B company with ease.


Benefits of Mobile Tools for Your Staff

Mobile tools not only help your customers, they can assist your sales and marketing teams as well. Mobile tools give your staff brand new ways to market your products and reach new and existing customers.


mobile marketing toolsMarketing Campaigns

There are a variety of mobile tools that your marketing team can use to attract the attention of your customers. Text message alerts can be sent to clients when it is time to reorder or when your business is having a limited time deal. Using QR codes at trade shows and on catalogs and direct mail linking them to your eCommerce site gives your marketing team a creative way to direct customers to what you want them to see.


Clarity Can Help

At Clarity, we know that mobile is the future for eCommerce, B2B and B2C. In order to stay relevant, your business needs to embrace mobile eCommerce. Our team at Clarity is full of experts who have helped numerous clients launch and optimize mobile friendly sites as well as custom apps. To find out more about how Clarity can help your B2B company tackle mobile eCommerce, call or click to contact us today.