Auctions attract a variety of prospects, so it stands to reason that people may want to interact in a variety of ways, including group bidding or group ordering. Group ordering is mainly done by buying groups, or group purchasing organizations (GPOs), which are mainly composed of members from small to mid-sized businesses.
For auction eCommerce, group ordering adds another level to the types of bids and auctions that take place. Group buying in certain types of auctions allows bidders to get volume discounts, but because it’s still an auction, there is some amount of uncertainty about what the final price will be.
With even a small amount of doubt already in place, any obstacle users have to overcome to place their bids (such as a difficult UI/UX) may result in them getting frustrated and bouncing. That’s why it’s so important to make sure their experience goes smoothly, so they can easily place their bids without the any added worries.