B2C (Business to Consumer)
This could be considered the “lightest” version of split shipping, but it can still stop you from losing sales. A common scenario involves a person ordering items for themselves from a vendor (toothpaste, paper towels, pet food) and a wedding gift for a friend or family member (an air fryer).
Split shipping must be easy to locate so that customers are made aware of the feature. Otherwise, they might place the order for a personal item and then, feeling “free” from the idea of having to order everything from a single retailer, decide to order the gift from a different store.