STAY INFORMED ABOUT YOUR BIDS
In addition, it's also key that once someone has won an auction, or if they haven't won the auction, they receive that information too, so that they know what the outcome was. If an item is purchased and won in the auction, then it needs to be fulfilled and so sending out fulfillment notifications, just like you would traditionally expect with an eCommerce application, is also really important.
In some cases, for really large items or unique items that are sold through the auction eCommerce platform, there may be a scenario where it's really expensive to ship or shipping has to be arranged outside of the auction price, or possibly there isn't any shipping, like for a house.
There also needs to be a closing process or there needs to be some kind of a detailed process after the auction is complete. So just because the auction is complete doesn't mean everything is done and there's a lot of value that we can bring to the end transaction to both the buyer and the seller by enabling the notifications and the detailed steps in the process.
Ultimately, this can get really high fidelity for standard shipments and fulfillment where we can actually provide notifications and pick and pack slips. We can help distribute the orders across different warehouses or distribution centers, drop ship centers, etc.
We can also help with automating complex processes around large purchases to make sure there's some form of escrow of the funds and verify that the funds were set into an escrow, or some kind of earnest money is made available.
That way, the rest of the auction process can proceed. Similarly, as the completion of the fulfillment or the completion of any closing process or final verification of items is done, we can help the buyer and the seller go through those steps.
There may be multiple steps of fulfillment, shipping, receipt of the shipment, inspection, verification, and then release of the funds, for example, and so if all those steps are in the process it's helpful to let everyone, i.e., the buyer and seller, know where we're at in the process, who we’re waiting on, and then make sure whoever is waiting on that receives that notification that, “hey, you need to go ahead and do this step in order to keep the process moving ahead."