Here are just a few of the benefits of integrating with Dynamics AX

Better insights

Improving sales insights into customer / partner activity

Higher return rate

Increasing sales to existing customer (60-70% likely) vs. selling to a new prospect (only 5-20% likely - Marketing Metrics)

Increased loyalty

Increased customer loyalty - just a 5% reduction in customer decection can increase profits 5-95% (Bain & Company)

Improved experience

Improve Customer Experience with better data (i.e. order status, online membership renewals, loyalty rewards points programs, etc.)

Effective marketing

Better / more effective marketing from the information to plan and run targeted campaigns, cross sell / up sell / recommend products, etc.

Improved sales

Improved Sales - your sales personnel can use the information like YTD Sales, MTD Sales, Accounts Receivable aging, Credit hold, etc.

Smarter planning

Cross-channel information allows you to better forecast your pipeline and schedule procurement / manufacturing accordingly.