Run a Successful Marketplace
Employ Best Practices for Market Segmentation
This is a really powerful formula. No matter how dominant a company like Amazon is, or if you go back to the big box retailer days when Walmart and Target were competing to take over the world, there were always niche offerings that were able to compete because they were bringing great value in their particular segment.
Because this was the case, you could see the great operators who were able to find a great process to execute against. In the case of marketplace eCommerce, key factors are having great eCommerce software, and long term partners with experience who can provide service and support, like Clarity Ventures.
We’ve done this for hundreds of businesses in different areas, and helped businesses go from raising funds and developing their business plan, to taking an already very profitable and successful business and continuing to scale it and fully integrate it.
If you can find a partner who can eliminate some of the need to have to recreate things that companies like Amazon and Etsy, for example, have already figured out, then you can instantly enter the market with a level playing field from a software, workflow, and process perspective.
If you’re focusing on a segment and owning that segment, and your goal is to own that segment and share that value with your customers, generally speaking your eMarketplace platform is going to have a high likelihood of being very successful.