Which Payment Gateway Is Right for Your Business?
Payment gateways can be API integrated or hosted, with API integration allowing customers to complete the payment and acquire their goods more quickly.
Customers using API-integrated payment gateways may finish the transaction without difficulty by themselves. On the other hand, hosted payment gateways send customers to additional secure payment methods that add steps to the process of paying.
Customers are more likely to purchase products from sites that provide them with the best customer experience, which is why online store owners prefer API integrated payment gateways, such as a one-page procedure. However, you must ensure that the checkout process is as simple as possible when using integrated payment methods.
Before you pick your gateways—whether you need a B2C, C2C, or B2B payment gateway—you should consider the location and the types of clients that will be using your online store. Different areas and types of customers may prefer different payment methods. Therefore, it’s recommended that you research your target customers first.