Benefit of Mobile Real-time Communication
How Do Push Notifications Work?
The best apps operate in a way that uses the programming feature to the company's advantage. They make the push notification an accepted part of a user’s regular routine. Recent data shows that push notification engagement percentages vary among different industries. For instance, the utility and financial services industry has a 40 percent engagement rate while eCommerce and retail is at 12 percent.
The utility and financial services categories have a high response rate because of the services that they provide. For example, in the utility segment, push notifications are sent alerting people to situations like traffic conditions, and people are more likely to respond to these. When it comes to financial services, people respond to these pushes because they provide budget information or money tips. Companies can increase their push notification engagement numbers by becoming a valuable part of their users’ days. App developers should keep in mind that not all apps need to send push notifications daily. Instead, consider sending the proper message to a user at the best time for him or her. Users often respond angrily when they receive push notifications at particularly bad times like when they are sleeping. One survey shows that when companies get it right, their average conversion rates grow by more than 300 percent.
To send push notifications to a mobile device, a company’s server will forward the request to a service provider’s push notification program. For instance, the notification will first go to Apple’s or Google’s push notification system. The service provider’s system will then forward the notification to the customer. Since this method is a roundabout way of implementing push notifications, services that simplify a basic publish-subscribe, or pub/sub, process is available for these types of alerts.