Search Engine Optimization (SEO) is a practice that entails all relevant and appropriate tactics that drive traffic from search engines to your site. The results include higher rankings in the traditional result pages, local listings, and a more active website.
DotNetNuke SEO Strategy
For an SEO campaign focusing around a DotNetNuke website or system of portals, the approach is slightly different. Since the DNN content management system is based on ASP.Net & MSSQL instead of PHP & MySQL which is the basis of many other CMSs. What this means is that any on-site code changes need to be made in ASP, for which you'll want a development company familiar with the Microsoft framework.
Search Engine Optimization Strategy
While on-site strategy and tactics are slightly different with DNN and ASP, off-site strategies remain the same. A website's link profile (collection of websites linking to the campaigning site) remains the most important ranking factor for Google and other relevant search engines. When combined with strong on-site fundamentals, a linkbuilding campaign can do a lot for the traffic of a site and increase revenue for the business it represents. As you may be familiar with, here is a short list of tactics that go into an SEO campaign:
- Content Marketing - On-Site and Externally
- On-Site Optimization of Pages and Site Architecture
Clarity - SEO Experts
Clarity Ventures is a Microsoft Partner, and DotNetNuke Partner, and our professionals are SEO certified. For a DotNetNuke SEO project Clarity is the ideal partner.
If you're interested in consulting Clarity about your website and marketing initiatives, please fill out the form below and one of our representatives will be in touch shortly.