Serving 10 to a Channel of 10,000
What a Sales Channel Needs to Succeed
As unique as the products and services of all the companies in the world, so are their sales teams, business models, marketing and sales support, etc. The list goes on and on as to what each company's sales organization needs to be successful. They are, however, a number of fundamental needs for every sales organization, the need to be able to market and sell their products and services. What is needed to help them do that is where all the differences are. Sometimes it's just a simple answer via email or phone, other times a demo, maybe a brochure or a white paper, some example case studies, a few reference accounts, a free trial, a discount, some training videos... the list is never ending.