Clarity Venture's President and CEO Chris Reddick and Vice-President of Sales and Marketing Ron Halversen finish their discussion about buying groups and the advanced inventory logistics they require.  

Part 3 of a 3-part series. (Click to return to Part 2)

CHRIS: The other things that are pretty interesting are we can leverage the ability to show this low inventory to create urgency. So we're not just trying to have this very high integrity experience. We're also trying to operate the business and make sure that it can flow that inventory through the system for these vendors. 

We need to be able to attract the different vendors to the buying group. And in order to do that, we need the buyers to actually buy things and get that inventory sold. One of the things that we can do is as we kind of tune in that kind of buffer and we get close to being low on inventory, we can let the members know either via notification or display on the screen, we can create some urgency around the lower inventory levels, again, especially with high credibility, inventory count vendors.

And then another really interesting thing is a lot of these vendors will have items in stock, but they'll be part of the kit. So an example of this might be like a pool heater. And the pool heater has a piece on it, a component within the pool heater itself, that is also separately sold on the site. Well, let's say the pool heater itself, the overall kit, that would be a pool heater there are a hundred of those in inventory, but the little valve that is part of the pool heater that is also sold separately only has five in inventory and a buyer needs twenty of those. Well, it's also possible for us to decompose these kits and show inventory is being available from kits. 

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CHRIS: They can be broken, and maybe there's an additional cost or handling or service fee to do that. But this, again, encourages the vendors because the vendors want to sell their inventory and they may be willing to break that kit apart in order to continue to flow that B2B stock through their system, especially if they're getting a fixed fee every time. Right, Ron? 

RON: Yeah, and you mentioned a couple of really good ones there about potentially buffering, right, because you can't have that happen during a B2B auction And it was to try to help the vendor to make sure that they keep things in stock. And I had a couple other thoughts because there's a couple other tips and strategies there too. So you mentioned potentially buffering. So if they had a hundred say there's forty, right? So that they do that, and then the other one you said was potentially increase the lead time,

Another one might be is to change the low-stock notification. Maybe with that vendor they typically stock a hundred. And then we set up a little stock notification that, as soon as they get down to ten, it automatically triggers a notification to them so they can reorder and start stocking some more and they're always late, they never stock them fast enough. So we bump that up when they get down to thirty, we force them to reorder.

How do you enforce that? And now the fourth tip, "rules of engagement." Maybe you give them three strikes, right? If you're out of stock three times and the buying group can't buy your product, then you're no longer able to stock that particular product because you can't fulfill it to our buying group's needs. 

So maybe part of the thing is, you know, your first strike will go in and set and adjust a low-stock notification and we'll bump that up. You had a you know, you didn't have a notification, so now you have to have a notification. So they put one on, they run out of stock a second time. Maybe we bump up their lead time, maybe we lower their score. They're no longer a power seller right. They get demoted to average score. Or maybe they're a little even more intense: red, yellow, and green. Maybe they're a yellow supplier, which is a warning, right? They may not fill in time. And then part of the rule of engagement, if they run out of stock a third time, you take them off. 

I mean, you can imagine, if that happened with Costco. You just wouldn't be in Costco anymore, would you? You'd lose your biggest seller. Wal-Mart wouldn't put up with that. Costco wouldn't put up with that. So you have to think about that. If they're trusting you to come in and service their buyers, you need to ensure that you can service the buyers with inventory management solutions. Lead times is even more important than pricing or information about the product pictures and everything. I mean, most people know what they want to buy. They know about what it's going to cost. They might even go to somebody a little more expensive if they can trust they can get the quantity they need in time for a job. 

Can you imagine a pool manufacturer working on a pool at the J.W. Marriott? That's a $3 million pool and they can't get their equipment for three weeks, how much that would cost.

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RON: I remember, I lived in Utah and the the Department of Transportation used to put out bids to redo sections of highway. And I remember reading some of the bonds they would put out, and there would be bonuses of a quarter million dollars a day if they could get it done earlier than the schedule. And these guys would literally have their crews walk off other private jobs and all come on this. And it would say, you know, $3.25 million bonus paid out because so-and-so got this done, you know, two and a half weeks ahead. 

So this is a really, really super important one. I think that kind of ties it up. I'm going to give you a second to close up. Next webinar we're going to be talking about pricing group benefits. What is pricing groups? Well, Costco has an executive membership and then a standard membership. You might have multiple tiers, you might have quantity breaks where, you know, you buy ten items, you have one price.

But if you buy over a hundred, you might have free shipping over something else. Even though these are LTL and they're huge. And so shipping can be thousands of dollars. So you might have additional things where any purchase over $10,000 is shipped for free. So it might be a completely different thing than a traditional retail or purchase on Amazon. So that's it for me. Chris, you want to send us off? 

CHRIS: Absolutely. I would just say exactly what you said. And one of the things that we really enjoy about this industry is, with the experience we have, we can distill that to potential clients. If you're watching this and you think that there is a potential that, you know, we can provide value to you directly, feel free to reach out. 

We offer a complimentary discovery process that's really detailed about group buying and multi-vendor marketplace development. We also have a lot of additional resources that we're happy to share and we really are an abundant company just as far as our philosophy. So if we can help you, great. And if there's a good fit for us to work together on your buying group B2B eCommerce site, even better. But if not, we're always happy to send you along with the information that we have that can be helpful. 

And either way, we ask that if you found this video helpful, if you would smash the "Like" button it, subscribe, and we will see you in the next video. Thanks for watching, everyone. Bye for now.