Designing an SEO Rich Product Page and Page Titles

As you introduce new products onto your website or product catalog, it can be difficult to make sure that every single one adheres to SEO standards and best practices. Following a few simple rules of thumb can help. Below are some tips on building a product page that doesn’t just show off your new product; it helps others find that product through SEO Optimization.

SEO Product Page Title

Your SEO product page title is one of the most important elements of designing an SEO-friendly product page. The title tag is not just what Google displays to visitors; it’s also what they read to determine the content of your search. Therefore, it’s imperative to have a product page title that accurately reflects what people will search for when they look for your product. A good rule of thumb is to make sure your SEO product page title includes the manufacturer, product name, and type of product. You can also include your store name.

SEO Rich Product Page Copy

As you describe your product in detail, aim for SEO-rich product page copy that will show off the best of your product while maintain the optimum volume of keywords.

As you describe your product in detail, aim for SEO-rich product page copy that will show off the best of your product while maintain the optimum volume of keywords. Try to aim for at least 150 words per product, and make sure that every single product description on your website is unique. Don’t copy and paste; start fresh with each product description. SEO-rich product page copy is one of the fastest ways your product can get found.

Other Tips for an SEO-Friendly Product Page

There are other details to keep in mind when creating an SEO-friendly product page. For example, H1’s should usually reflect the exact name of your product. Additionally, don’t underestimate the importance of site architecture. In other words, linking to other relevant products is a great way for your website to get crawled quickly. Product tagging is also vital so that your site is more navigatable and SEO-friendly.

If this all seems confusing, let Clarity help. Our expertise as an ecommerce SEO company means we have extensive experience in delivering professional SEO services and making an optimized, SEO-friendly product page. contact a Clarity SEO expert today to learn more.

To learn more about ecommerce SEO, please browse the following articles:

 

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