Understanding ERP Integration: Front Office Functions | Clarity

Integrate eCommerce with Your ERP System

Make the Most of Your ERP System

front office erp ecommerce integration The main components of your Enterprise Resource Planning (ERP) software can be divided into two categories: back office functions and front office functions. Back office functions are comprised of the organizational elements of your business that do not deal directly with customer interaction. Front office functions, on the other hand, are those that help you track, manage, and communicate with your customers. The three main departments that are most likely to come into contact with customers are marketing, sales, and customer service. Within an ERP, these are components are managed by a Customer Relationship Management (CRM) system.

Front Office ERP and Marketing

Marketing is one of the most important things your ecommerce business can do to gain new leads. A good front-office ERP can provide a centralized system for managing your marketing campaigns, from direct customer communication to print advertising. It is also crucial to track the results of your marketing efforts, which is why your ERP system will link your marketing campaigns up to sales and finance. You will be able to make informed decisions about your marketing campaigns based on real-time data that will show you where you’re getting results.

erp and crm systems ERP and CRM Systems

Customer Relationship Management (CRM) is one of the most important systems an eCommerce business can implement. Microsoft Dynamics CRM will allow your business to capture customer information, pursue leads, and nurture customer interactions. You can communicate with your customers regularly, promote new products or services, and quickly handle any situations that arise.

Customer service is now more important than ever. Not only will your interactions with your customers impact the amount of business they give you; it will also impact your reputation as a whole. Crowd-sourced review sites are ubiquitous, and it is of the utmost importance that your customers speak highly of you. By staying on top of your customer communication in an effective, organized way, you can increase the odds of this happening.

Clarity Can Help

For nearly a decade, Clarity Ventures has been providing clients with best-in-class eCommerce design, strategy, and integrations. Our team of expert developers have helped over 300+ businesses with their eCommerce integrations, including ERP and CRM integrations. To learn more about integrating your eCommerce with your ERP system, or if you’d like to talk about the challenges your company is facing with eCommerce, call or click to contact us today!