Interactive Product Matrix Integration

If you sell multiple products online that perform a similar function but have different features or cater to different audiences, it may be time to take your ecommerce website development to the next level with product matrix integration. This will help your customers feel like they are making the most informed decisions possible.

What is Product Matrix integration?

Product matrix integration is the process of integrating a complex but functional product comparison system into your website. A product matrix often takes the form of a simple chart or table listing various products and their features, pricing, and differences. However, product matrix integration can also be quite advanced. A customer, for example, could select two or more products to compare, and a dynamic list of the features and pricing for just those products can be pulled up. You may also choose to implement interactive website elements and advanced filtering.

The Benefits of Interactive ecommerce Website Features

Customers want to feel like they’re being shown all of their options before they make their final decision; this helps them trust not just their choices, but your ecommerce business as a whole.

There are numerous benefits to allowing customers to make side-by-side comparisons in a simple, interactive way. First and foremost, it puts the power of decision-making back into their hands. Customers want to feel like they’re being shown all of their options before they make their final decision; this helps them trust not just their choices, but your ecommerce business as a whole. Additionally, you can glean important marketing detail from interactive website features. For example, if customers routinely compare two particular products and consistently pick one over the other, you may be able to determine features or price points that are particularly important to your customers. An expert marketing consultant can help you make these decisions. 

Product Matrix Development in Austin, TX

Clarity offers product matrix integration and advanced side-by-side product comparison features as part of our ecommerce solution. Speak to a representative today if you’re interested in product matrix integration or other interactive ecommerce website features.