Auction eCommerce

Catalog Pages for Your Auction eCommerce Store

October 3, 2022  |  5 min read

Why Use Catalog Pages for Auction eCommerce?

For auction eCommerce, catalog pages let users sort through auctions and auction items in intuitive ways, including using category and subcategory filtering.

With Clarity's auction eCommerce platform, you can customize your catalog pages for your site to get exactly what you and your customers need.

How Catalog Pages Can Help Auction eCommerce

Catalog pages make items on your auction eCommerce platform easy to navigate. Your users will appreciate an intuitive layout for your auction eCommerce website, as this means they'll be able to quickly find what they want. They'll also be able to browse auction items if they aren't exactly sure what they want, but want to see what's in a certain category of products, or even multiple categories.

Your customers will be more likely to come back to your website if they had a good experience the last time. Therefore, by implementing catalog pages for auction eCommerce, you can boost customer retention and sales.

What Catalog Pages Can Do for Auction eCommerce

An intuitive layout means letting each customer search in a way that makes the most sense to them. That's why flexible and adaptable catalog pages will do the most for your business and customers. You'll be able to configure your catalog pages to best fit your particular customer base and products.

Giving users what they want will improve their satisfaction with your auction eCommerce platform and thereby increase customer retention, boost sales, and even decrease cart abandonment, because users will be able to find every item they want to bid on. Let's explore the types of configurations you can have for catalog pages.

Catalog Page Configurations

Here are different ways product catalog pages can be configured for your custom auction eCommerce platform:

  • Category Landing Page – Categories are displayed on the landing page. The user selects one and browses items within that category.
  • Browse by Industry – The user selects a particular industry to view the products and options within that industry.
  • Subcategory Selection – Within categories are subcategories, which further help users manage their search. Within a subcategory, dynamic filters apply to that search.
  • Card Format – For each top-level category on the page, the name of the category is displayed below an image, each one contained in its own card.
  • Tree View – Categories and subcategories are listed out, and each one can collapse and expand so the user can view just what they want to.
  • More Visuals – Each category has an icon, so that within each category the user has a visual associated with it.
  • Subcategory Detail – Each subcategory has a description that gives the user some basic information about it. Below that are related subcategories.
  • Full List – The user can expand and collapse a fill list of (sub)categories as they navigate.
  • Number of Items Available – Within a category or subcategory, a number is displayed that shows the number of items that are available.
  • Filter and List View – Users can see the available categories and subcategories in a list where they can filter and sort them in different ways.
  • Immersive Page – A visual component, such as a banner, presents a top-level category at the top of the page. The imagery visually represents the category.
  • Dynamic Featured Items – Featured products can be shown dynamically at the top of the page for more interaction.
  • Queueing Featured Items – Featured products can be queueing up for display from a back-office data source like an ERP.
  • Ad Displays – Ads on webpages can be from vendors, a buying group promotion, or other sources.
  • Top Selling Products – It’s helpful to users if you display the top selling products within a (sub)category.
  • Specific Subcategory Presentation – Within a subcategory, the information and displays are specific to that subcategory.
  • Applied Categories to Catalog – Once the user gets to the catalog, the categories and subcategories selected are applied and filtered for.
  • Particular Content Overrides – Each category within the eCommerce platform can have the same layout but its own content on the page.
  • Closeouts and Featured Items – Within the displayed products list, you can include closeouts, featured products, new items, most popular, recommended, or a specific brand.
  • Account-Based Filtering – Filters can be applied based on the account type (e.g., personal vs business) or preferences set by the user.

These are all things that we can do within our platform. If you don’t already have catalog pages set up, or if you’re looking to improve your current system, check out our featured client projects and feel free to contact us.

Working with Clarity

We have a complimentary discovery process where we’ll come up with a solution that’s best for your business. There are no strings attached and no risk to you. So why not give it a try?

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Autumn Spriggle is a Content Writer at Clarity Ventures who stays up to date on the latest trends in eCommerce, software development, and related topics to provide readers with the latest and greatest. She strives to help people like you realize the full potential for their business.