AUCTION ECOMMERCE FUNCTIONALITY
Core Features Every Auction Platform Needs
Auction eCommerce platforms have core features that are fundamental to the functions of the software.
One such aspect is the ability to make a purchase and complete an auction, with different bidding types that each have their own workflows, notifications, interactions, and user interfaces for the sellers and bidders.
This fundamental feature should be in the core offering, but what about other central features?
There is much more beyond the basics that make a successful eAuction platform. The software should also incorporate a robust catalog, search capability, and reporting features, along with organic and paid advertising integration with analytics and tracking.
These analytic and tracking features allow you to keep tabs on marketing efforts, including which campaigns are getting results. There also needs to be an advanced interface for managing the website’s contents.
The list goes on; but the core concept is what features are you getting off-the-shelf compared to other offerings? Do the base features cover most of your needs?
If not, then it may be worth considering another, more robust, offer. There’s no reason to pay for things that should already be there.