eAuction Chapter 3 Video
KEEP BIDDERS ENGAGED
Notifications on Multiple Devices
In order for an eAuction business to perform, there must be enough qualified and interested bidders that stay engaged throughout the entire process.
Notifications are critical for this and should be configurable to manage easily. Users should be able to set specific preferences, such as how often they are notified and for what. Bidders may want to be kept apprised if they are outbid, or if there’s something they might be interested in based on previous searches. Setting “watches” on certain items is another useful function, so that bidders can be notified when those items become available. Notifications are also useful for running promotions for specific groups of auctions.
Of course, what capabilities will be needed depend on the business. Some businesses may need a mechanical notification with less of a promotional focus, so they can provide a consistent and standard experience for their users, whether it be via email, the app, a text, or some other mode. These may include automated notifications that keep bidders apprised of whether or not they are in the winning position, if the auction is closing soon, or other useful information. It’s also essential that there is robust communication between the seller and the bidders in case there are questions, technical details they need to review, or other things.
In summary, to have a successful auction, it’s extremely important to have bidders who are qualified and engaged.