Most commonly, whenever clients build a multi-vendor marketplace, and they’re incorporating multiple stores, sites, and vendors, they’re going to have consistent marketing content that needs to be present on all of the marketplace platforms.
For example, the policies and terms, including statements about the value and how the online marketplace works, need to be consistent across the multiple sites and with the different vendors. These policies and terms will be very similar even for different sites that are focusing on different industries or that serve different customer bases. This information also focuses on how the site works, how to use different aspects of it, how returns work, what the privacy terms are, etc.
Since these policies and such information will be consistent between the various eCommerce marketplace platforms and vendors, a headless CMS is extremely powerful as it allows us to inject a standard set of content from the content management system. Now we don’t need to set up additional site infrastructure and deal with a lot of overhead to get the data from the content management system to come in consistently for all the sites.