Bestway Rent To Own

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The Client

Bestway has been engaged in the rental-purchase industry since 1986. The Company owns and operates a total of 82 stores located in the states of Alabama, Arkansas, Indiana, Kentucky, Mississippi, North Carolina, South Carolina, Tennessee and Texas.

They were looking for an experience that more than serviced people checking on the status of their flights, they wanted to be able to provide a better experience for those spending time in the airport terminals as well (where to eat, park, nap, etc.).

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Existing Problems

Interestingly, about 1/4 of all new Clarity projects are companies that started a project with another vendor and the project didn't get done. This was the situation with Bestway. For technical and ability reasons, Bestway couldn't continue the project with that vendor.

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Our Solutions

Lucky for them, they had already hired Clarity for another project and asked if we could step in and finish the project, which took another three months. It included a ton of graphic and design work, building out a product catalog and custom navigation, as well as Mailchimp integration, request forms and more.

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The Benefits

The first was that Bestway was able to launch their new multi-lingual website, which not only vastly improved their dated design, but added many new features and capabilities, helping Bestway grow their business with follow-on targeted marketing and more. The new platform also provided a design that can support mobile devices, which project is underway now.

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Technologies

The front-end CMS is DNN’s Evoq Professional. HTML5, CSS3 and Modernizr was used to create the responsive template.

Clarity Connect, JavaScript, JQuery, Telerik controls were all needed for various features and functionality, as well as a host of DNN modules, like XMod Pro, Easy DNN News, Rotator and Gallery.

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