The sheer size of their organization, the number of events, classes and more was more than their website could handle. They also wanted to provide multiple online directories. One for their staff, which includes emergency numbers to the local police and fire departments, and another directory for service providers, which ranged from baby sitters, lawn services to painters, car repair and more. Finally, having an “online home” for all the families to participate, comment, upload pictures and more was important. They also did a lot of online advertizing for local businesses, so needed an integrated marketing platform to showcase and push sales.