While most print businesses are moving to online media, the move is one fraught with challenges. It's relatively easy to purchase and build an online property and plaster it with content, however, it's entirely another challenge to create a beautifully designed online property, that you can sell advertizing space on, then track the performance of those ads, so you can continue to sell more and get new ads subscriptions. We've all seen a design magazine, that has literally hundreds of small, medium and large print ads and promotions in it. Splashed with tons of semi-related content throughout, a Table of Contents on the front pages and you're done. Replicate that entire business online, was the client's request for Clarity.