Whether you are thinking of starting an eCommerce business or already owning one, certain things must be put in
place to ensure your business success before launching your eCommerce website. With the many years of experience
in the eCommerce space, clarity has come up with the perfect eCommerce checklist to help you maximize your
business potentials and success.
One significant aspect of your eCommerce business is content. It takes more than just putting up words on your
site to get your customers to take out their credit card details and purchase an item from your website. There
is more to content that meets the eyes. This section of clarity's eCommerce checklist would address content
strategy and win with custom content strategy following specific to-do rules.
When creating content for your website, there are two things you must put in mind (in fact, these are the two
things you write for):
- SEO – Search Engine Optimization
- CRO – Conversion Rate Optimization
When it comes to writing content for SEO, the main focus most times is Google. The reason for this is that
Google is the most restrictive amongst all the search engines. So if you can optimize your content following
Google's guidelines, then you are sure to pass other search engines. The only area that Bing penalizes more than
Google is keyword stuffing. Also, if your audience is more of a business management niche, then Bing might be a
better option to focus your display ads and PPC.
One thing you must keep in mind is that search engines don't just index only your website. They also focus on
the content on your website. It shows that your content must provide useful information for both your users and
for search engine ranking. To successfully get SEO going for your eCommerce website, follow these steps:
- The first step is to define your niche area, topic area, or brand purpose; not keyword research first
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Define the audience you are targeting in your search; you can get a clue about this from your current customer
base or checking out who your competition is targeting. You can also conduct surveys to understand your target
audience better
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The next step is to research your keywords; we are finally on the keyword boat! This is where you get keywords
that interest your target audience
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The final step is to optimize your content correctly. This is done by providing valuable content to your
audience, using keywords in Meta description H1 and H2, having a consistent content schedule.