Turn Your Catalog into Gold The Importance of SEO In the world of eCommerce website design, there are few things more important than proper SEO optimization. Search engine optimization is a sophisticated process involving a wide range of techniques designed to help maximize your eCommerce website’s visibility to search engine spiders and gain better page rank through search results (as opposed to paid placement). In order to achieve optimum SEO, it’s vital that you work with search engine optimization consulting services like Clarity Ventures. We can help you achieve the visibility that you need and help turn your Product Catalog into an SEO Goldmine. While SEO optimization has long been a hot topic, quite a few website owners remain unaware of its importance. On top of this, changes with Google’s algorithm (most notoriously the Panda/Farmer update) have caused some confusion. Does SEO still matter with the new changes in place? Yes! In fact, it matters more than ever. The only real change is that Google now demands that you have real, useful content on your site and will penalize you for duplicate and junk content. Of course, that only applies to one aspect of on-page SEO – there are far more applications here. Clarity Ventures can help you achieve the search engine optimization needed, both on page and off. More Than Just On-page Optimization Get a Guarantee to Deliver Results Any time you consider working with search engine optimization consulting services, you need to get a guarantee to deliver results concerning the boost in traffic that you will see. While no one can say explicitly, "You’ll get X new visitors each day," you should get a promise to deliver an increase in your website traffic. Only work with search engine optimization consulting services that will stand behind their processes with a promise of increased traffic. We did an audit for a large company that had been working with an SEO Agency for four years, had spent over $300,000 in that four years. After our full audit, we showed that they didn't have a single keyword ranking in #1 without the client's company name in it, and they had produced less than a 2% increase in overall site traffic over four years! How long did they have to keep spending wasted money and opportunity before they realized that it was not producing results? Are your efforts producing results? Do You Know if It's Working? Access to Information Is Vital So, how do you verify the results of your search engine optimization efforts whether internal or agency-led? Consulting services should provide you with access to information to see those results. That information should be pretty specific, too. A sheet of paper with the number of new visitors doesn’t cut it. You need verifiable information about those visiting your B2B ecommerce website, such as business name, address, the duration of their stay on your site, the pages they visited and more. Analysis of where they're coming from, what channels are converting, filtering internal or employee traffic, and appropriate attribution for inbound leads are just a few key things to ask for. Clarity Ventures can give you the boost in traffic you need to achieve online success.