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Website Widgets & Gadgets

Increasing User Engagement. Make Important Links Easily Available & Improve Conversions
Sub-navigation Elements

Improve Conversions, Engagement & SEO

Widgets, or simple applications that are installed on top of websites or blogs, are subtle tools that can have a profound effect on your website’s success. Given the variety of functions widgets serve – most notably social media integration – you can be sure to discover a widget or set of widgets that enhances your website’s UI in a personalized, interactive way. Many business owners leverage widgets as a way of communicating that their company is state-of-the-art and on top social networking trends. This, in turn, attracts younger customers who have vast potential to become long-term clients.

There are tens of thousands of modules, plug-ins, widgets and snippets that you can put on a page to improve the customer experience. Here are just a few to spark some ideas:

  • Event Calendar
  • Social Media Feed
  • Stock Ticker
  • Custom Call-to-Action
  • Secondary navigation / menu
  • Promotions or sponsored advertising
  • portfolio or Case Studies
  • More...

The image below is a snapshot of one of Clarity's sites we built for San Diego International Airport. They get over 20Million visitors to the site every year. There are a number of things users need to find when hitting the site, from flight status, parking locations to terminal maps for food, ticketing, restrooms and more. As you can see, more than just widgets, Clarity ended up added multiple navigation areas, including more in the Footer, to place the Top-visited pages easily within reach, as more than 50% of their traffic comes from mobile devices. An airport news feed, ability to book parking, some sponsored advertising. Finally and possibly the most important, the ability to check your flight status.

Social Media Widgets

Connect to Your Prospects

There are several varieties of widgets and gadgets that Clarity works with. If you’d like to set up a Twitter account and display your most recent Tweets on your company website, we can develop an RSS news feed that will constantly push the fresh information from Twitter to your website – which is great for SEO, too! We can also place links on your website that connect users to your Facebook page, allowing them to “like” your company and generate grassroots publicity for your brand. They can even leave comments about how your company and service has really impressed them: free and valuable advertising. Finally, if you sell clothing, art, food, or another highly visual product, a Pinterest widget is a must. This will allow customers to share products they want or like with their network, vastly increasing the number of people who notice your business.

Use our contact form to learn more about how website widgets and gadgets from Clarity can drive your company’s success!

Many business owners leverage widgets as a way of communicating that their company is state-of-the-art and on top social networking trends.
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